Introduction

The market for Kitchen Utensils & Gadgets has been an important part of the global consumer landscape. With the increasing popularity of cooking and home baking, consumers are constantly seeking innovative and useful kitchen tools. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchen utensils and gadgets in an engaging and viral way, reaching a vast audience of potential customers who are interested in cooking and kitchen-related content.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Kitchen Utensils & Gadgets market in the US has been experiencing steady growth. The market size has been expanding as more consumers are investing in upgrading their kitchen equipment. Consumer demand changes have been notable, with a growing preference for multi-functional and space-saving utensils and gadgets. For example, there is an increasing demand for products like rotary graters that can perform multiple slicing and grating tasks. The integration of technology in kitchen tools, such as digital food scales, is also becoming more popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Kitchen Utensils & Gadgets showed interesting patterns. The GMV Gross Merchandise Volume for this category was $152.13 million, with a quarter-on-quarter QoQ decrease of 9.9%. The sold count was 87,600, with a QoQ decrease of 7.64%. However, some products still managed to achieve significant sales growth.

For instance, the SUSTEAS Rotary Grater with Handle was a top-selling product, with 7,392 units sold and a GMV of $238,600, showing a 1.49% QoQ growth. The Etekcity Food Nutrition Scale also had a decent performance, with 3,151 units sold and a GMV of $126,000, despite a 3.14% QoQ decrease. The popularity of these products can be attributed to their functionality, quality, and the effective marketing on TikTok. Many of these products were showcased in engaging videos by influencers, highlighting their features and uses, which attracted the attention of consumers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Kitchen Utensils & Gadgets market on TikTok US during the specified week.

SUSTEAS had a GMV of $268,200 with 8,303 units sold. Their strategy seemed to focus on highlighting the unique features of their products, such as the strong suction cup base of their rotary grater. They also had a significant number of video bloggers promoting their products, which contributed to their sales.

AISOON STORE had a GMV of $164,200 with 6,395 units sold. However, they experienced a 34.31% QoQ decrease in GMV. Their product range, like the 40 PCS Plastic Airtight Food Storage Set, was popular but might need to reevaluate their marketing strategies to boost sales further.

Etekcity, with a GMV of $127,100 and 3,205 units sold, maintained a relatively stable performance with a 2.42% QoQ decrease in GMV. Their digital food scale's quality and the associated app for weight management were key selling points.

Conclusion

Overall, the Kitchen Utensils & Gadgets market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category experienced a slight decline in GMV and sold count on a QoQ basis, there were still individual products and brands that managed to achieve growth. For cross-border merchants, it is crucial to focus on product quality and functionality, as these are key factors that consumers look for. Additionally, leveraging the power of TikTok influencers through effective marketing campaigns can significantly boost sales. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for more innovative and technologically advanced kitchen utensils and gadgets.