Introduction

In the global consumer landscape, the Drinkware market has been steadily growing in importance. With the increasing focus on health, convenience, and style, consumers are constantly seeking out new and innovative drinkware products. TikTok, with its massive user base and highly engaging platform, has emerged as a powerful tool for promoting and selling drinkware in the US market. Its unique features such as short videos, viral trends, and targeted advertising allow brands and merchants to reach a wide audience and drive sales.

Category Market Overview

According to recent data from authoritative sources, the Drinkware market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as rising disposable incomes, changing lifestyles, and a growing awareness of the importance of hydration. Consumer demand for drinkware has also evolved, with a preference for products that are not only functional but also aesthetically pleasing and environmentally friendly. For example, insulated tumblers, reusable water bottles, and stylish glassware have become increasingly popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Drinkware category showed mixed sales performance. The overall GMV Gross Merchandise Volume for the category was $896,600, with a quarter-on-quarter QoQ decline of 23.24%. The sold count was 44,500, also experiencing a QoQ decrease of 20.79%. However, there were some standout products that contributed significantly to the sales.

The top-selling product was "HydroJug Traveler | Leak-Proof Insulated Tumbler with Flip Straw & Cup Holder Fit Flasks Lid", which had a sold count of 1,848 and a GMV of $71,600, although it did experience a significant QoQ decline of 60.87%. Another popular product was "KISSKIND 40oz Stainless Steel Vacuum Flask, Leakproof Insulated Tumbler with Lid & Straw & Handle, Drinking Cup for Home Office School, Portable Vacuum Flasks, Tumbler Cups", with a sold count of 1,351 and a GMV of $67,600, showing a strong QoQ growth of 97.26%.

The popularity of these products can be attributed to various factors. The HydroJug product's leak-proof and insulated features, along with its convenient accessories, likely appealed to consumers on the go. The KISSKIND flask's large capacity, stylish design, and reliable functionality made it a desirable choice for those needing to keep their drinks hot or cold throughout the day.

Brand Case Analysis of the Specific Category

Several brands stood out in the Drinkware market on TikTok during the specified week.

BHGOODS-US had an impressive performance with a GMV of $67,600 and a sold count of 1,351, achieving a remarkable QoQ growth of 97.26%. Their success could be due to effective marketing strategies on TikTok, perhaps leveraging popular trends or collaborating with influencers to showcase their products. The brand likely capitalized on the growing demand for high-quality, stylish drinkware.

HydroJug, on the other hand, had a GMV of $85,700 but experienced a QoQ decline of 57.84%. Despite this, it still had a significant sold count of 2,243. Their brand may need to reevaluate their marketing approach or product features to regain momentum and reverse the decline.

BrüMate also had a notable presence with a GMV of $78,800 and a sold count of 2,083, with a QoQ decline of 32.19%. They may need to focus on differentiating their products further or enhancing their online presence to boost sales.

Conclusion

Overall, the Drinkware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mix of opportunities and challenges. While some brands and products experienced growth, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to stay updated on the latest trends, understand consumer preferences, and develop effective marketing strategies. This could involve collaborating with TikTok influencers, creating engaging video content, and highlighting the unique features of their drinkware products. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability, innovation, and customization in drinkware products.