Introduction

In the global consumer landscape, the Educational Toys market has been gaining significant importance. Parents and educators are increasingly focusing on toys that not only entertain but also educate children. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the U.S. It provides an excellent opportunity for Educational Toys brands to showcase their products and reach a wide audience. The short-video nature of TikTok allows for creative and interactive presentations of these toys, making it easier to capture the attention of potential buyers.

Category Market Overview

According to recent data from authoritative sources, the Educational Toys market in the U.S. has been experiencing steady growth. The market size has been expanding as more parents recognize the value of educational play. Consumer demand has shifted towards toys that offer learning opportunities in various subjects such as language, math, and social skills. This trend is also reflected on TikTok, where the popularity of Educational Toys content is on the rise. The platform's algorithm further amplifies the reach of such content, contributing to the growth of the market within the TikTok ecosystem.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during the week of 2025/01/05 - 2025/01/11, the Educational Toys category showed impressive sales performance. The GMV Gross Merchandise Volume reached $241,900, with a significant quarter-on-quarter QoQ growth rate of 20.1%. The sold count was 16,400, also showing a QoQ growth of 17.99%. Among the top-selling products, the "U.S. Civics Test Flash Cards Combo Set with Bilingual Booklet - English/Spanish" had a sold count of 2,501 and a GMV of $24,600 with a 31.99% QoQ GMV growth. The "JoyCat Math Fidget Toy, Math Game with Addition, Subtraction, Multiplication, Division Flash Cards or Time Table, Math Flash Cards + Pop Fidget Chart" also performed well, with a sold count of 1,035 and a GMV of $20,500, achieving a remarkable 98.72% QoQ GMV growth. These products' popularity can be attributed to their educational value and engaging design, which appeal to both parents and children.

Brand Case Analysis of the Specific Category

Several brands stood out in the Educational Toys market on TikTok during the analyzed week. For example, Torlam had a GMV of $37,100 with a QoQ growth of 83.75% and a sold count of 1,487. Their success might be due to their effective marketing strategies and quality product offerings. JoyCat Shop also had a notable performance with a GMV of $28,900 and a QoQ growth of 79.93%. They likely benefited from their strong brand image and engaging TikTok content. JM Cube Art, with a GMV of $24,600 and a 31.99% QoQ GMV growth, managed to attract customers with their unique product features. These brands' activities on TikTok have not only increased their sales but also enhanced their influence within the U.S. market.

Conclusion

Overall, the Educational Toys market on TikTok in the U.S. during the week of 2025/01/05 - 2025/01/11 demonstrated strong growth and potential. Cross-border merchants can take advantage of this trend by focusing on product quality and educational value, creating engaging TikTok content, and leveraging the platform's algorithm to increase their reach. Looking ahead, the market is expected to continue growing as the demand for educational play remains high. Brands should stay updated with the latest trends and consumer preferences to maintain their competitive edge in this dynamic market.