Gloda Insights: TikTok US Weekly Home Care Supplies Market Trend Analysis
TikTok Home Care Supplies US Market Cross-border E-commerce
2025-01-30 08:41:26 released 72
Introduction
In the global consumer landscape, the Home Care Supplies market has been of significant importance. With the increasing focus on maintaining clean and comfortable living spaces, consumers are constantly seeking quality home care products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their home care supplies in an engaging and creative manner, thus influencing purchasing decisions.Category Market Overview
The Home Care Supplies market in the US has witnessed steady growth over the years. According to authoritative websites and media outlets, the market size has been expanding due to factors such as population growth, rising living standards, and increased awareness of hygiene. Consumer demand has also been evolving, with a growing preference for eco-friendly, multi-purpose, and convenient home care products. For instance, there has been a surge in the demand for products like reusable cleaning cloths and natural disinfectants. The data indicates that the market is expected to continue its growth trajectory in the coming years.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Home Care Supplies category had a GMV of $254.62 million. However, it experienced a -12.77% quarter-on-quarter QoQ decline. The sold count was 166,000, with a -11.05% QoQ decrease. The average price of the sold products was $15.34. Looking at the top-selling products, the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" had a sold count of 8,768 and a GMV of $111,500, with a -31.7% QoQ decline in GMV. The "Upholstery Deodorizer 16 oz. Household Scented" sold 8,110 units with a GMV of $51,200 and a -17.58% QoQ decline in GMV. Interestingly, the "Dettol Antiseptic Liquid First Aid" had a significant growth in GMV with 194.83% QoQ increase, selling 5,512 units. The popularity of these products can be attributed to factors such as brand reputation, effectiveness, and the way they are presented on TikTok. For example, products with engaging video content showcasing their usage and benefits tend to attract more customers.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Home Care Supplies market on TikTok US during the specified week, Mavwicks Fragrances LLC had a GMV of $302,200 with a -6.21% QoQ decline. They sold 30,100 units and had 16 products listed, with 15 of them being sold. Their average price was $10.05. Pukomc had a GMV of $245,100 with a -5.92% QoQ decline, selling 5,033 units. Scrub Daddy, on the other hand, had a GMV of $107,200 with a 6.17% QoQ increase, selling 6,585 units. They had 63 products listed, with 44 being sold. The brand's success can be attributed to its strong brand image, innovative product design, and effective marketing strategies on TikTok. They often create engaging video content that showcases the unique features of their products, which吸引了大量的用户关注 and drives sales.Conclusion
Overall, the Home Care Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality, brand building, and creating engaging content on TikTok. They should also keep an eye on market trends and consumer preferences to adapt their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and convenient home care products. Merchants who can stay ahead of these trends and effectively utilize TikTok's platform are likely to succeed in this competitive market.More recommendations
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