Introduction

In the global consumer landscape, the Bathroom Supplies market holds significant importance. With the increasing focus on personal hygiene and home comfort, consumers are constantly seeking innovative and quality bathroom products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Bathroom Supplies in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

The Bathroom Supplies market in the US has been witnessing steady growth over the years. According to authoritative sources, the market size has been expanding due to factors such as population growth, rising living standards, and increased awareness of home decor and hygiene. Consumer demand has been evolving, with a preference for products that are not only functional but also aesthetically pleasing. For instance, there is a growing demand for stylish shower curtains, luxurious bath mats, and innovative hair care accessories in the bathroom.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Bathroom Supplies varied. The GMV Gross Merchandise Volume for this category was $747,000, with a quarter-on-quarter QoQ decline of 27.73%. The sold count was 48,500, showing a QoQ decrease of 20.83%.

Among the top-selling products, the African Exfoliating Net Sponge, Ethically Sourced from Nigeria, had a sold count of 4,818 and a GMV of $48,200 with a 19.14% QoQ growth. The Muddy Mat - Anti-Mud Mat, Dog Door Mat for Muddy Paws, Machine Washable and Dryer Safe, had a sold count of 2,701 and a GMV of $180,900 despite a 41.14% QoQ decline. The popularity of these products can be attributed to their unique features. The exfoliating sponge offers a natural and ethical way of exfoliating, appealing to consumers' preference for sustainable products. The muddy mat is useful for pet owners, solving the problem of muddy paws entering the house.

Brand Case Analysis of the Specific Category

Several brands performed well in the Bathroom Supplies market on TikTok during the specified week.

Muddy Mat had a GMV of $180,900 with a 24.21% sold count ratio. Their single product, the Muddy Mat - Anti-Mud Mat, was highly popular, likely due to its practicality for pet owners. Bellanomi achieved a GMV of $63,200 with a 12.62% QoQ growth and an 8.46% sold count ratio. They might have employed effective marketing strategies to showcase their range of Bathroom Supplies.

Lianlu Home Textiles had a GMV of $40,700 with a -7.29% QoQ change and a 5.45% sold count ratio. Their product variety and quality might have contributed to their sales. UnifreeUS had a GMV of $31,900 with a -14.67% QoQ decline and a 4.27% sold count ratio. They may need to reevaluate their marketing and product offerings to boost sales.

Conclusion

Overall, the Bathroom Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product uniqueness and quality, as seen with the success of the African Exfoliating Net Sponge. They should also invest in effective marketing strategies, similar to Bellanomi. Looking ahead, the market is likely to continue evolving with increasing consumer demand for innovative and sustainable Bathroom Supplies. Merchants need to stay updated with the latest trends and adapt their offerings accordingly to succeed in this competitive market.