Introduction

In the global consumer landscape, the Nasal & Oral Care market holds significant importance. With increasing awareness about personal hygiene and health, consumers are constantly seeking effective products for their nasal and oral health. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands to showcase their products in an engaging and creative manner, reaching a vast and diverse audience, thereby playing a crucial role in the growth and promotion of the Nasal & Oral Care market.

Category Market Overview

The Nasal & Oral Care market in the US has been witnessing steady growth. According to various authoritative websites and media outlets, the market size has been expanding due to factors such as rising health concerns and a growing preference for natural and innovative products. Consumer demand has been evolving, with a shift towards products that offer multiple benefits like whitening, freshening breath, and maintaining overall nasal and oral health. The integration of new technologies and ingredients in these products has also been a driving force behind the market's growth trends.

Sales Situation of the Specific Category

Analyzing the sales performance of Nasal & Oral Care on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe some interesting patterns. The total GMV for this category was $1.862 million, with a quarter-on-quarter QoQ decline of 7.74%. The sold count was 117,500, showing a 19.2% QoQ decrease.

Looking at the top-selling products, BoomBoom Nasal Stick: Powerful Essential Oil Vapors | Featured on Shark Tank | Breathe In Life led the sales with 13,100 units sold, generating a GMV of $247,200 and a significant QoQ growth of 43.76%. Another popular product, MSDRWIKEY SP-6 Toothpaste | Professional Oral Care, Fresh Breath, Perfect Christmas Stocking Stuffer, had 7,556 units sold with a GMV of $101,900 and a 18.37% QoQ growth. The popularity of these products can be attributed to their unique features, effective marketing on TikTok, and meeting the specific needs of consumers such as providing relief in the case of nasal sticks or maintaining oral hygiene toothpastes.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Nasal & Oral Care market on TikTok in the US during this period, GuruNanda LLC had a GMV of $372,300 with a QoQ decline of 32.58% and sold 27,200 units. Their product range, including items like GuruNanda Cocomint Pulling Oil with 7 Essential Oils & Vitamins D, E & K2 - 8 oz Coconut Oral, contributed to their overall sales. They had 81 products in total, with 43 sold products and 237 video bloggers promoting their products. The average price of their products was $13.70.

Lil Republic Lil Blings also performed well with a GMV of $257,000 and a 25.88% QoQ growth, selling 17,100 units. Their success can be attributed to their marketing strategies and product offerings that appealed to the TikTok audience.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's marketing capabilities to showcase unique features of their products. Future market development trends are likely to see continued growth with an increasing emphasis on natural and multi-benefit products, as well as more engaging marketing campaigns on TikTok to capture the attention of the ever-growing user base.

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