Introduction

In the global consumer landscape, the Festive & Party Supplies market plays a significant role. With various festivals and parties happening throughout the year, the demand for related supplies is constantly on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a large and diverse audience, enabling businesses in the Festive & Party Supplies category to showcase their products in an engaging and creative way, thus capitalizing on the platform's popularity to boost sales and brand awareness.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Festive & Party Supplies market in the US has been experiencing steady growth. The market size has been expanding as consumers are increasingly inclined towards hosting parties and celebrating festivals in a more elaborate manner. Consumer demand changes have also been notable, with a growing preference for unique, high-quality, and themed party supplies. For instance, during peak festival seasons, the demand for items like Christmas decorations, Valentine's Day gifts, and party hats surges significantly. This trend is further amplified by the influence of social media platforms like TikTok, where users often share their party and festival experiences, inspiring others to purchase similar supplies.

Sales Situation of the Specific Category

On TikTok Shop in the US, the Festive & Party Supplies category has shown remarkable sales performance. The GMV Gross Merchandise Volume for the week of 2025/01/05 - 2025/01/11 was $407,000, with a quarter-on-quarter growth rate GMV qoq of 5.17%. The sold count reached 33,100, showing a significant increase of 37.51% compared to the previous period. The top-selling products in this category during this week included items like the Windproof Hat Windproof Face Mask Polar Fleece Balaclava Hood Face Mask Ski Mask For Cycling Skiing Construction Sites Farms And Training Stay Warm And Protected Party Hat Gift For Husband Boyfriend, which had a sold count of 5,727 and a GMV of $18,900 with a remarkable GMV qoq growth of 510.39%. Another popular product was the Electric Air Balloon Pump, Portable Dual Nozzle Electric Blower Inflator for Decoration, Party, Sport,Gifts:2 Tying Tools Balloon Air Pump Dual Nozzle Rose Red 110V 600W Balloon Inflator for Party Decorations, with 2,543 units sold and a GMV of $17,800 and a GMV qoq growth of 210.5%. The popularity of these products can be attributed to their practicality, uniqueness, and the ability to enhance the party or festival experience. They are also often showcased in engaging TikTok videos, attracting the attention of potential buyers.

Brand Case Analysis of the Specific Category

Several brands and stores have performed exceptionally well in the Festive & Party Supplies market on TikTok in the US. For example, MAYICIVO had a GMV of $22,300 during the week of 2025/01/05 - 2025/01/11, with a GMV qoq growth of 94.9% and a sold count of 465. Their average price per item was $47.97. They likely achieved this success through offering high-quality products like the Mayicivo Valentines Day Gifts Basket for Women - Get Well Soon, Birthday, and Unique Self Care Spa Gifts Idea w/ Flannel Blanket, Rose Scent Relaxation Set for Mom, Friends, Wife, which was popular among consumers. Another notable brand is Joyfy-US, with a GMV of $19,700, a GMV qoq growth of 143.63%, and a sold count of 795. Their products, such as those related to various festivals and parties, are presented in an appealing way on TikTok, attracting a large number of customers. Yeemore also had a strong performance, with a GMV of $19,600, a GMV qoq growth of 487.22%, and a sold count of 5,791. Their strategy might involve offering a wide range of affordable products that appeal to a broad customer base.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US is thriving. The sales performance of the category has been impressive, with both popular products and successful brands contributing to its growth. For cross-border merchants, it is advisable to focus on offering unique and high-quality products that can stand out on the platform. Leveraging engaging TikTok videos to showcase products is crucial, as it can significantly increase visibility and drive sales. Looking ahead, the market is expected to continue its growth trend, especially during peak festival seasons, with consumers likely to demand even more innovative and themed party supplies. Merchants should stay updated with the latest trends and adapt their strategies accordingly to stay competitive in this dynamic market.