Introduction

In the global consumer landscape, the Home Organizers market has been gaining significant importance. With the increasing need for efficient space management and organized living, consumers are constantly seeking innovative home organizing solutions. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Home Organizers products in an engaging and visually appealing manner, reaching a vast audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Organizers market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as the growing trend of home improvement and decluttering. Consumer demand for Home Organizers has also been evolving, with a preference for multi-functional and aesthetically pleasing products. For instance, there is an increasing demand for organizers that can be used in various rooms like the kitchen, bathroom, and closet.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Home Organizers presented some interesting trends. The Gross Merchandise Volume GMV for this category was $198.36 million, with a Quarter-on-Quarter QoQ decrease of 23.64%. The total sold count was 97,300, also showing a QoQ decrease of 23.46%.

Looking at the top-selling products, the "[New Year]VTOPMART Stackable Storage Clear Acrylic Drawer organizer, with Handles, for Bathroom, Kitchen, Under-sink, Cabinet, Closet, Makeup, Pantry" had a sold count of 4,592 and a GMV of $186,400 with a QoQ decrease of 24.57%. Another popular product was the "Silicone Magnetic Spice Rack, Candy Kitchen Storage Rack, Kitchen Stove Top Storage Organizer, Stove Top Organizing Shelf, Home Organizers, Summer Gifts, Sweets Kitchen Accessories, Fall Decor, Kitchen Gadgets" with 1,624 units sold and a GMV of $16,000, showing a significant QoQ increase of 43.39%.

The popularity and growth patterns of these products can be attributed to various factors. The VTOPMART drawer organizer's clear acrylic design and versatility in different rooms make it appealing. The silicone magnetic spice rack's functionality and its suitability as a kitchen gadget during different seasons might have contributed to its growth.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Home Organizers market on TikTok in the US during the specified week, VTOPMART-TT had a GMV of $225,000 with a QoQ decrease of 24.82% and a sold count of 5,634. They offered 39 products, with 14 of them being sold. The brand had 139 video bloggers associated with it, and the average price of their products was $39.93.

Another notable brand, We Will Make Life Simple, had a GMV of $61,100 with a QoQ increase of 22.29% and a sold count of 1,832. They had 394 products, with 64 of them being sold. This brand's success could be due to its wide range of products and effective marketing strategies on TikTok.

Blue.Skin.Care also performed well with a GMV of $42,500, showing a remarkable QoQ increase of 120.57% and a sold count of 772. Their focus on a specific niche within the Home Organizers category, perhaps related to skincare storage or organization, might have contributed to their growth.

Conclusion

Overall, the Home Organizers market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines in GMV and sold counts. For cross-border merchants, it is advisable to focus on product innovation, leveraging the visual and engaging nature of TikTok to showcase products effectively. They should also analyze the market trends and consumer preferences regularly to stay competitive.

Looking ahead, the market is likely to continue evolving. There may be an increased demand for sustainable and smart home organizers as consumers become more conscious about the environment and seek convenience. Merchants who can adapt to these changing trends will be well-positioned to succeed in the TikTok US Home Organizers market.