Introduction

In the global consumer landscape, the kitchen appliances market holds significant importance. With the evolving lifestyle and increasing focus on home cooking, the demand for various kitchen appliances has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that enables brands and merchants to showcase their kitchen appliances in an innovative and appealing way, directly connecting with a large number of potential consumers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the kitchen appliances market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, changing consumer preferences towards convenient and efficient cooking solutions, and the increasing popularity of home renovation and kitchen upgrades. Consumer demand has also been shifting, with a greater emphasis on smart and multi-functional appliances. For instance, appliances that can perform multiple tasks like a combination of juicing and blending functions are gaining more popularity. The growth trends indicate a continued upward trajectory, especially with the influence of digital marketing platforms like TikTok, which are further fueling the market's expansion.

Sales Situation of the Specific Category

Analyzing the sales performance of kitchen appliances on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, several interesting trends emerge. The overall GMV Gross Merchandise Volume for kitchen appliances was $174.45 million, with a quarter-on-quarter QoQ decrease of 17.25%. The sold count was 55,900, showing a QoQ decrease of 4.91%. However, some products managed to achieve remarkable sales growth. For example, the "Electric Bean & Nut Milk Machine, 34oz/1000ml Electric Juicer, Household Kitchen Appliances, Holiday Gifts for Halloween Fall" had a sold count of 3,468 and a GMV of $208,800, with a staggering 154.06% GMV QoQ growth. The popularity of such products can be attributed to their functionality, being suitable for home use and also as holiday gifts. Another top-selling product was the "Chefman Everything Maker 12\" Countertop Electric Pizza Oven Kitchen Lid" with a sold count of 1,039 and a GMV of $46,700, showing a 218.27% GMV QoQ growth. These products likely gained popularity due to their ability to meet specific consumer needs, such as making pizza at home conveniently.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the kitchen appliances market on TikTok during the specified week, several stand out. For instance, IAGREEA Home Direct had a GMV of $222,300 with a 120.94% GMV QoQ growth and a sold count of 3,925. Their success could be attributed to their product range and marketing strategies that effectively target the TikTok audience. Another notable brand is FaddishDeal, which had a GMV of $83,900 with a remarkable 107.45% GMV QoQ growth and a high sold count of 13,400. They might be leveraging TikTok's platform to showcase their products in an engaging manner, attracting a large number of customers. Brands like Ninja Kitchen US also performed well, with a GMV of $82,900 and a 53.48% GMV QoQ growth, likely due to their established reputation and effective use of TikTok's marketing channels to promote their high-quality kitchen appliances.

Conclusion

Overall, the kitchen appliances market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While the overall market indicators like GMV and sold count had some declines QoQ, there were still several products and brands that achieved significant growth. For cross-border merchants, it is advisable to focus on product features that meet the specific needs and preferences of the US consumers, such as convenience and multi-functionality. Leveraging TikTok's marketing capabilities through engaging content and targeted campaigns can also help boost sales. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on smart and sustainable kitchen appliances, and TikTok is likely to play an even more crucial role in connecting merchants with consumers in this dynamic market.

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