Introduction

In the global consumer landscape, the Swimwear, Surfwear & Wetsuits market holds significant importance. With the increasing popularity of beach vacations, water sports, and a focus on fitness and outdoor activities, the demand for these products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast audience of potential customers who are active on the platform.

Category Market Overview

According to various authoritative websites and media outlets, the Swimwear, Surfwear & Wetsuits market in the US has been experiencing steady growth. The market size has been expanding as consumers are increasingly investing in quality swimwear and related gear for their aquatic adventures. Growth trends indicate a continuous upward trajectory, driven by factors such as changing fashion trends, increased participation in water sports, and a growing awareness of the importance of proper swimwear for comfort and performance. Consumer demand has also been evolving, with a greater emphasis on stylish designs, functionality, and sustainability. For instance, there is a rising preference for swimwear made from eco-friendly materials and those that offer features like UV protection and tummy control.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Swimwear, Surfwear & Wetsuits category witnessed notable sales performance. The GMV Gross Merchandise Volume reached $35.17 million, with a significant quarter-on-quarter growth rate of 35.17%. The sold count was 20,400, showing a 36.2% increase. The top-selling products contributed significantly to these figures. For example, the "CUPSHE Women's Black Underwire Tummy Control One Piece Swimsuit Casual Beachwear Deep V Neck High Bust Support Swimwear" had a sold count of 1,174 and a GMV of $46,900 with a remarkable GMV quarter-on-quarter growth of 170.51%. Another popular product, the "Two-piece Set Women's All Over Print Bikini Sets, Fashion Chic Halter Neck Backless Triangle Swim Bra & Tie Side Swim Thong Swimwear Set, Summer Swimsuit Sets, Bathing Suits, Ladies Back To School Swimsuit for Summer Beach Holiday, Valentine's Day Gift" had a sold count of 1,041 and a GMV of $9,118.19 with a 72.17% GMV quarter-on-quarter growth. The popularity of these products can be attributed to their appealing designs, functionality such as tummy control and bust support, and their effective marketing on TikTok through engaging videos and influencer collaborations.

Brand Case Analysis of the Specific Category

Several brands stood out in the Swimwear, Surfwear & Wetsuits market on TikTok in the US during the specified week. CUPSHE SHOP had an impressive performance with a GMV of $88,100 and a GMV quarter-on-quarter growth of 103.77%. They sold 2,396 items, with an average price of $36.77. Their success can be attributed to their wide range of stylish swimwear options, effective use of video bloggers with 50 video bloggers, and strategic marketing campaigns that highlight the features and aesthetics of their products. Blooming Jelly US also had a strong showing with a GMV of $53,600 and a 56.72% GMV quarter-on-quarter growth. They sold 1,735 items, with an average price of $30.92. Their focus on trendy designs and quality products, along with their engagement with 55 video bloggers, has helped them gain popularity. Aleumdr Fashion, with a GMV of $47,500 and a 103.56% GMV quarter-on-quarter growth, sold 1,529 items. Their unique designs and targeted marketing towards specific customer segments have contributed to their success.

Conclusion

Overall, the Swimwear, Surfwear & Wetsuits market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed strong growth and potential. Cross-border merchants can take several actionable recommendations from this analysis. Firstly, they should focus on creating visually appealing and engaging content on TikTok to showcase their products. Secondly, collaborating with video bloggers and influencers can significantly boost product visibility and sales. Looking ahead, the market is likely to continue growing, driven by evolving fashion trends, increased consumer participation in water sports, and the continued expansion of TikTok's user base. Merchants should stay updated on these trends and adapt their strategies accordingly to stay competitive in this lucrative market.