Introduction

In the global consumer landscape, the Men's Bottoms market holds significant importance. With changing fashion trends and consumer preferences, it has been evolving continuously. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Men's Bottoms products in an engaging and interactive manner. This has led to new opportunities for growth and market penetration in the Men's Bottoms segment.

Category Market Overview

The Men's Bottoms market in the US is substantial in size. According to recent data from authoritative sources, it has been experiencing steady growth over the years. Consumer demand changes have been notable, with a shift towards more comfortable and versatile styles. For instance, jogger pants and stretch jeans have gained significant popularity. The market is also influenced by factors such as seasonality, with demand for warmer options like thermal-lined pants increasing during the winter months. Overall, the market shows a dynamic nature, adapting to the changing fashion sensibilities of the American consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Men's Bottoms category had a GMV Gross Merchandise Volume of 122.48万. The GMV showed a qoq quarter-on-quarter decline of -11.77%. The sold count was 5.77万, with a qoq decline of -4.94%. However, certain products stood out in terms of sales.

For example, the "Men's Regular Fit Plain Pockets Drawstring Waist Thermal Lining Adjustable Jogger Pants, Comfortable Casual Cozy Warm Waterproof Zipper Pocket Trousers for Daily Wear, Men's Bottoms for Winter" had a sold count of 3763 and a GMV of 6.33万, with a remarkable GMV qoq growth of 238.28%. Another popular item was the "Men's 3-Pack Flex Stretch Slim Straight Jeans with 5 Pockets Denim Fabric Menswear" with a sold count of 2210 and a GMV of 6.63万, showing a GMV qoq growth of 101.09%. The popularity of these products can be attributed to factors such as their functionality, comfort, and trendy designs that resonate with the TikTok user base in the US.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Men's Bottoms market on TikTok during the specified week.

Fashion Row had a GMV of 17.68万 with a qoq growth of 42.77% and a sold count of 7953. Their success could be due to their wide range of product offerings and effective marketing strategies on the platform. Pacsun also had a notable performance with a GMV of 7.31万 and a qoq growth of 65.83%. They likely capitalized on their brand reputation and offered products that appealed to the TikTok audience. On the other hand, Clothes Freestyle had a GMV of 9.93万 but experienced a qoq decline of -9.18%. This might indicate the need for them to reevaluate their product selection or marketing approach to better align with the changing market trends on TikTok.

Conclusion

Overall, the Men's Bottoms market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category as a whole had some declines in GMV and sold count qoq, certain products and brands managed to achieve significant growth. For cross-border merchants, it is crucial to focus on product features that offer comfort and style, as seen from the popular products. They should also closely monitor the performance of different brands on the platform to learn from successful strategies and avoid pitfalls. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and trendy designs. Merchants need to stay agile and adapt to these changes to succeed in the competitive TikTok Men's Bottoms market in the US.