Introduction

In the global consumer landscape, the Leisure & Outdoor Recreation Equipment market has been of significant importance. With the increasing focus on health and outdoor activities, consumers are constantly seeking quality equipment for their leisure pursuits. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their products in an engaging and creative manner, thus playing a crucial role in the growth of this specific market category.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has shown interesting trends. The market size has been subject to fluctuations, influenced by various factors such as seasonal demands and emerging trends in outdoor activities. Growth trends have not been linear, with periods of expansion and contraction. Consumer demand changes have been notable, with a growing preference for innovative and multi-functional equipment. For instance, products that offer both comfort and advanced features are gaining more popularity. Integrating the available data, it's evident that the market is a dynamic one, constantly evolving to meet the changing needs of consumers.

Sales Situation of the Specific Category

Analyzing the sales performance of Leisure & Outdoor Recreation Equipment on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, several insights emerge. The GMV Gross Merchandise Volume for this category was $273,100. However, it experienced a qoq quarter-on-quarter decline of 17.71%. The sold count was 14,700, with a qoq decline of 11.39%. Among the top-selling products, the "ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood" stood out with 723 units sold, achieving a GMV of $5,006.01 and a remarkable qoq growth of 248.23%. Another popular product was the "Chrome Heart Fashion Novelty Full Frame Square Latest Trend Eyeglasses, Unisex Black and Clear Eyeglasses, Daily Use Eyeglasses, Outdoor Cycling Eyeglasses" with 507 units sold and a GMV of $7,087.86, showing a qoq growth of 65.15%. The popularity of these products can be attributed to their functionality, design, and the effective marketing strategies employed by the sellers on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Leisure & Outdoor Recreation Equipment market on TikTok US during the specified week, various strategies and sales metrics come to light. For example, "HPYGN SHOP" had a GMV of $18,100 with a qoq growth of 82.19% and sold 670 units. They likely employed engaging video content and targeted marketing to reach their audience effectively. Another brand, "ccoing", had a GMV of $7,087.86 with a qoq growth of 65.15% and sold 507 units. Their success might be due to offering trendy and affordable products. These brands have demonstrated the importance of understanding the TikTok audience and leveraging the platform's features to drive sales and build influence within the US market.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it's crucial to closely monitor market trends, focus on product innovation, and create engaging content on TikTok. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as sustainable and tech-integrated outdoor equipment. Merchants should stay agile and adapt their strategies to stay competitive in this dynamic market.