Gloda Insights: TikTok US Weekly Camping & Hiking Equipment Market Trend Analysis
Camping & Hiking Equipment TikTok US Market Trends E-commerce
2025-01-30 08:25:06 released 67
Introduction
The Camping & Hiking Equipment market has been witnessing significant growth in the global consumer landscape. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and convenient equipment. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral way, reaching a vast audience of outdoor enthusiasts.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by the growing interest in camping and hiking among Americans. Consumer demand has also been evolving, with a greater emphasis on lightweight, durable, and multi-functional equipment. For instance, products that can serve multiple purposes during outdoor trips are becoming increasingly popular.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Camping & Hiking Equipment category exhibited interesting sales performance. The GMV Gross Merchandise Volume for the category was $649,600. The sold count was 24,700, with a slight increase of 0.06% in sold count compared to the previous period. However, the GMV experienced a -4.18% decline quarter-on-quarter. Among the top-selling products, the "5 or 2 High Capacity Emergency Survival Water Straws - Personal Filter for Camping, Hiking, Travel Biking, Survival Preparedness, Lightweight Reusable" had an impressive performance with 2,046 units sold and a GMV of $109,900, showing a significant growth of 89.58% in GMV quarter-on-quarter. The "Foldable Solar & USB Charging Camping Lantern, Christmas Mini Collapsible Waterproof Hanging Light, Power Bank for Indoor Outdoor Camping Use" also sold well with 1,914 units sold, though its GMV declined by -42.76% quarter-on-quarter. The popularity of these products can be attributed to their practicality and suitability for various outdoor scenarios.Brand Case Analysis of the Specific Category
In the Camping & Hiking Equipment market on TikTok, several brands stood out. For example, "Practical Survival" had a GMV of $109,900 with 2,046 units sold during the week, achieving a remarkable 89.58% growth in GMV quarter-on-quarter. Their success might be due to their focused product offerings and effective marketing on TikTok. "eGadgets" also had a good performance with a GMV of $73,800 and 2,084 units sold. They seem to have a diverse product range that appeals to different segments of outdoor enthusiasts. "Membrane Solutions" witnessed a significant growth with a GMV of $38,900 and 1,331 units sold, showing a 283.66% increase in GMV quarter-on-quarter. Their specialized products in the water filtration segment for camping and hiking might have contributed to their success.Conclusion
Overall, the Camping & Hiking Equipment market on TikTok in the US during the analyzed week had a mixed performance. While some products and brands showed impressive growth, others faced challenges such as declining GMV. For cross-border merchants, it is crucial to focus on product quality and practicality, as seen from the success of top-selling products. They should also leverage TikTok's marketing capabilities effectively to reach a wider audience. Looking ahead, the market is likely to continue evolving with increasing consumer demand for innovative and convenient camping and hiking equipment.More recommendations
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