Introduction

In the global consumer landscape, the Sports & Outdoor Accessories market has been witnessing significant growth. With the increasing popularity of outdoor activities and fitness pursuits, consumers are constantly seeking high-quality accessories to enhance their experiences. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Sports & Outdoor Accessories in an engaging and creative manner. This has led to a new wave of opportunities for businesses in this category.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor Accessories market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing awareness of health and fitness, as well as the increasing number of outdoor enthusiasts. Consumer demand has also been evolving, with a greater emphasis on functionality, comfort, and style in sports accessories. For instance, there is a rising demand for breathable and durable outdoor gear, as well as accessories that can enhance performance during various activities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Sports & Outdoor Accessories category exhibited interesting sales performance. The total GMV Gross Merchandise Volume for the week was $114.63 million, with a significant quarter-on-quarter QoQ growth rate of 16.87%. The sold count reached 10.54 million, showing a remarkable QoQ growth of 32.22%. Among the top-selling products were items like the "Ultra Breathable Mouth Tape One Month Supply" which had a sold count of 1.33 million and a GMV of $9.97 million with a 11.66% QoQ growth. Another popular product was the "Outdoor Winter Gloves, Touchscreen and Windproof Full-Finger Gloves" with 1.07 million units sold and a GMV of $6.03 million, experiencing an astonishing 13633.97% QoQ growth. These products' popularity can be attributed to their practicality and suitability for various outdoor and sports activities, meeting the current consumer demands effectively.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Sports & Outdoor Accessories market on TikTok during the analyzed week. For example, the brand MEIET had a GMV of $9.97 million with a 11.66% QoQ growth and a sold count of 1.33 million. They likely achieved this success through effective marketing strategies that highlighted the unique features of their products, such as the quality and functionality of their mouth tape. Another notable brand, TYglobalshop, had a GMV of $6.03 million and a sold count of 1.07 million, with a remarkable QoQ growth of 13633.97% for their outdoor gloves. Their focus on product innovation and meeting the specific needs of outdoor enthusiasts, like providing touchscreen functionality in gloves, might have contributed to their strong performance. These brands' activities not only influenced their own sales but also had an impact on the overall market trends within the Sports & Outdoor Accessories category on TikTok in the US.

Conclusion

Overall, the Sports & Outdoor Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The significant growth in GMV and sold count indicates a healthy and expanding market. For cross-border merchants, it is advisable to focus on product quality and innovation, highlighting features that meet the evolving consumer demands. Future market development trends are likely to continue in the direction of more specialized and functional accessories, as consumers become more discerning in their choices. Merchants should also leverage TikTok's unique platform features to create engaging content and reach a wider audience to further boost their sales in this lucrative market segment.