Introduction

In the global consumer landscape, the Sport & Outdoor Clothing market has been witnessing significant growth and evolving trends. With the increasing awareness of fitness and outdoor activities, consumers are constantly seeking trendy and functional sportswear. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their sportswear products in an engaging and creative manner, thus playing a crucial role in shaping the market trends of Sport & Outdoor Clothing.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sport & Outdoor Clothing market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing popularity of fitness regimes, outdoor adventures, and sports events. Consumer demand has also been changing, with a greater emphasis on comfort, style, and performance of the clothing. For instance, there is a rising preference for moisture-wicking fabrics, breathable designs, and stylish cuts that can be worn both during workouts and in casual outdoor settings.

Sales Situation of the Specific Category

Analyzing the sales performance of Sport & Outdoor Clothing on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe several interesting trends. The overall GMV Gross Merchandise Volume for this category was 736.12 million dollars, with a quarter-on-quarter QoQ decrease of 2.06%. The sold count was 285,800, showing a QoQ decrease of 0.64%. However, some products managed to stand out.

For example, the "Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings" had a sold count of 27,300 and a GMV of 101.88 million dollars, with a remarkable GMV QoQ growth of 26.83%. Another popular item, the "Halara SoCinched High Waisted Tummy Control Side Pocket Shaping Training UltraSculpt Leggings", sold 14,500 units and had a GMV of 41.92 million dollars, with a 3.04% GMV QoQ growth. The popularity of these products can be attributed to factors such as their flattering designs that enhance the body shape, the presence of convenient pockets, and the use of high-quality, stretchy fabrics that provide comfort during workouts.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Sport & Outdoor Clothing market on TikTok in the US during this period, we find that Halara US had an impressive performance. With a GMV of 259.46 million dollars and a GMV QoQ growth of 6.74%, it sold 77,100 units. Halara's success can be attributed to its wide range of trendy and functional sportswear offerings. Their products often feature innovative designs like tummy control and butt lifting features, which appeal to a large segment of consumers looking for both style and performance in their workout gear.

Another notable brand is NcmRyu, which had a GMV of 60.85 million dollars and a GMV QoQ growth of 2.31%. It sold 21,300 units. NcmRyu focuses on providing quality sportswear with a particular emphasis on comfort and durability. Their products are often well-received by consumers who engage in regular outdoor activities such as hiking and running.

Conclusion

Overall, the Sport & Outdoor Clothing market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the overall category experienced a slight decline in GMV and sold count QoQ, certain products and brands managed to achieve significant growth. For cross-border merchants, it is advisable to focus on product features that combine style and functionality, such as those offered by successful brands like Halara and NcmRyu. Additionally, leveraging TikTok's creative marketing tools to showcase products in an engaging way can help drive sales. Looking ahead, we can expect the market to continue evolving, with consumers likely to demand even more innovative and sustainable sportswear options.