Introduction

In the global consumer landscape, the Office Stationery & Supplies market holds significant importance. With the increasing trend of remote work, online learning, and home offices, the demand for various office stationery items has been on the rise. TikTok, being a popular social media platform in the US, has emerged as a unique marketplace for this category. It offers a vast reach to potential customers, allowing businesses to showcase their products in an engaging and creative manner, which gives it a distinct advantage in promoting Office Stationery & Supplies.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Office Stationery & Supplies market in the US has witnessed a dynamic growth pattern. The market size has been expanding steadily, driven by factors such as the growth of small businesses, educational institutions' requirements, and individual consumers' need for organized workspaces at home. Consumer demand has also been evolving, with a greater emphasis on trendy and functional stationery products. For instance, there has been an increased interest in personalized notebooks, unique writing utensils, and efficient document organizers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Office Stationery & Supplies category had a GMV Gross Merchandise Volume of $224.26 million. However, it experienced a qoq quarter-on-quarter decline of 28.39%. The sold count was 169,000, with a qoq decline of 23.78%. Among the top-selling products, the "【50% discount】【ACIGI】 100 Envelope Challenge Binder, Money Saving Challenge Book - Easy & Fun Way to Save $5,050, Envelopes Money Saving Challenge Budget Binder, Savings Challenges Binder, Budget Binder with Envelopes challenge book libretade" had a sold count of 4,272 and a GMV of $2,208.1, with a significant qoq decline of 56.37%. On the other hand, the "Pop Up Birthday Card with Light & Sound Says Happy Birthday in Donald Trump REAL Voice for Men and Women, Mom & Dad, Husband or Wife" had a sold count of 3,431 and a GMV of $63,500, with a remarkable qoq growth of 125.18%. The popularity of these products can be attributed to various factors such as unique features, attractive pricing, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Office Stationery & Supplies market on TikTok US during the specified week. For example, Kolorowy Stationery had a GMV of $137,200 with a qoq decline of 31.09% and a sold count of 3,619. They offered a range of products with an average price of $37.90. Another brand, trumptalking6, had a GMV of $63,800 with a significant qoq growth of 125.39% and a sold count of 3,443. Their success could be due to their ability to capture the attention of consumers with unique product offerings and engaging marketing strategies on TikTok. TIMEXstore also had a notable performance with a GMV of $60,700 and a qoq growth of 70.79%, selling 1,841 products. These brands' activities have had a considerable influence within the US market, attracting customers and driving sales through their presence on TikTok.

Conclusion

Overall, the Office Stationery & Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product uniqueness, engaging marketing campaigns on TikTok, and keeping an eye on emerging consumer trends. Looking ahead, the market is likely to continue evolving, with potential for further growth as the demand for office stationery in various settings remains strong. Merchants should be prepared to adapt to changing market dynamics and leverage the power of TikTok to reach a wider audience and boost their sales.