Introduction

In the global consumer landscape, the Dog & Cat Accessories market has been witnessing significant growth. Pet owners are increasingly investing in various accessories to enhance the comfort and well-being of their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform for promoting and selling such products in the US. Its unique features like short videos and viral trends offer great opportunities for brands and merchants to reach a wide audience of pet lovers.

Category Market Overview

The Dog & Cat Accessories market in the US is booming. According to various authoritative sources, the market size has been on an upward trend, driven by the growing pet population and the increasing willingness of owners to spend on their pets. Consumer demand has been evolving, with a greater focus on high-quality, innovative, and functional accessories. For instance, there is a rising demand for smart pet products and eco-friendly accessories. The market also shows seasonal variations, with peaks during holidays and special pet-related events.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Dog & Cat Accessories category had a Gross Merchandise Volume GMV of $638,800. However, it experienced a quarter-on-quarter QoQ decline of 17.29%. The total sold count was 33,300, with a QoQ decrease of 14.81%. Among the top-selling products, the "NPS 2024 Release Dog Bark Deterrent Device Stops Bad Behavior - No need yell or swat, Just point to a dog, Hit the button - Long-range ultrasonic" had a sold count of 3,188 and a GMV of $100,700, with a QoQ growth of 2.47%. The popularity of such products can be attributed to their practical functionality in addressing common pet behavior issues. On the other hand, products like the "JUGBOW Dog Training Collar - 3300FT Dog Training Behavior Aid, with Remote Innovative IPX7 Waterproof with 4 Training Modes, Rechargeable E-Collar for All Breeds" also had a significant sold count of 1,418 but faced a QoQ decline in GMV of 29.59%, possibly due to increased competition or changes in consumer preferences.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Accessories market on TikTok during the analyzed week. For example, NPS Pets USA had a GMV of $117,000 with a QoQ decline of 17.38% and a sold count of 3,658. Their strategy might involve leveraging engaging video content to showcase their products' features. Jugbow US had a GMV of $77,100 with a QoQ decline of 29.7% and a sold count of 1,537. They may need to focus on product innovation or marketing adjustments to reverse the downward trend. On the other hand, Benebone had a remarkable QoQ growth in GMV of 143.25% with a sold count of 509, indicating that their product offerings and marketing approach are resonating well with the TikTok audience in the US.

Conclusion

Overall, the Dog & Cat Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is crucial to closely monitor market trends, focus on product quality and innovation, and create engaging TikTok content to attract customers. Looking ahead, the market is expected to continue evolving, with potential growth opportunities in areas such as sustainable and tech-enabled pet accessories.