Introduction

The Dog & Cat Grooming market has been witnessing significant growth in the global consumer landscape. With pet owners increasingly focusing on the well-being and appearance of their furry friends, this category has become a lucrative segment. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting and selling Dog & Cat Grooming products. Its vast user base and engaging video content allow brands to reach a wide audience and showcase their offerings in an innovative way.

Category Market Overview

According to recent data from authoritative sources, the Dog & Cat Grooming market in the US has been expanding. The market size has been on an upward trend, driven by factors such as the growing number of pet owners and their increased spending on pet care. Consumer demand has also been evolving, with a greater emphasis on high-quality, convenient, and innovative grooming products. For instance, there is a rising preference for grooming tools that are easy to use and effective in reducing shedding or maintaining a pet's coat health.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Dog & Cat Grooming category showed interesting sales patterns. The overall GMV was $70.59 million, with a quarter-on-quarter QoQ decrease of 19.73%. The sold count was 28,100, also experiencing a QoQ decline of 14.95%. However, some products stood out. For example, the "SleekEZ Dog Brush for Shedding & Grooming" had a sold count of 3,433 and a GMV of $64,600 with a QoQ decrease of 29.14%. The "【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum" sold 3,067 units and achieved a GMV of $165,600 with a QoQ decrease of 22.51%. The popularity of these products can be attributed to their functionality, such as effective shedding control in the case of the dog brush and the convenience of a vacuum for grooming with the Geoorood product.

Brand Case Analysis of the Specific Category

Several brands performed well in the Dog & Cat Grooming market on TikTok during the analyzed week. Geoorood pet shop had a GMV of $201,300 with a QoQ decrease of 15.54% and a sold count of 3,623. Their success might be due to their range of grooming products and effective marketing strategies on the platform. SleekEZ USA had a GMV of $70,000 with a QoQ decrease of 25.13% and sold 3,744 units. They likely benefit from their brand reputation for quality dog brushes. Dr. Paws Choice, with a GMV of $64,800 and a slight QoQ decrease of 1.52%, sold 1,812 units. Their focus on pet care finger wipes for various hygiene needs might be a key factor in their sales. LMVVC, on the other hand, had a GMV of $56,200 with a QoQ increase of 9.91% and sold 1,155 units, indicating their growth potential in the market.

Conclusion

Overall, the Dog & Cat Grooming market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category faced some challenges with a decline in overall GMV and sold count QoQ, certain products and brands managed to perform well. For cross-border merchants, it is advisable to focus on product quality and innovation, as seen with the popular products. Additionally, leveraging effective marketing strategies like those of the successful brands can help boost sales. Looking ahead, the market is likely to continue evolving, with potential for growth as consumer demand for pet grooming products remains strong.