Introduction

In the global consumer landscape, the market for Dog & Cat Litter has been of significant importance. With the increasing number of pet owners, the demand for quality litter products to maintain a clean and hygienic environment for their furry friends has been on the rise. TikTok, in the US region, has emerged as a unique platform that offers great potential for businesses in this category. Its vast user base and engaging content format provide an excellent opportunity for brands and sellers to showcase their Dog & Cat Litter products and reach a wide audience of pet owners.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Dog & Cat Litter market in the US has been experiencing steady growth. The market size has been expanding as more and more pet owners recognize the importance of proper waste management for their pets. Consumer demand has also been evolving, with a growing preference for products that are not only effective in odor control and absorption but also environmentally friendly and easy to use. For instance, there has been an increased interest in litter boxes with advanced features like self-cleaning mechanisms and those made of durable and hygienic materials such as stainless steel.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Dog & Cat Litter products showed interesting trends. The total GMV Gross Merchandise Volume for this category was $503,200. However, it experienced a qoq quarter-on-quarter decline of 27.09%. The sold count was 10,900, with a qoq decline of 20.42%. Among the top-selling products, the "K.O.E. 16oz Concentrate - Kennel Odor Eliminator - Non-Enzymatic Formula, KOE, Apricot, Fresh Original Scent, 16 oz Pint [KOEA-P, KOEFS-P, KOE-P]" had a sold count of 2,251, generating a GMV of $49,200 with a qoq growth of 7.29%. Another popular product, the "Qeils Puppy Washable Pee Pads of 2 Packs, Pet Waterproof & Reusable Training Mat, Non-Slip Puppy Potty Pads, 36"x41" Super Absorbent, Non-Slip Potty Pads for Floor, Crate, Couch, Whelping Pads Litter Mat Pet Supplies" had a sold count of 1,667 and a GMV of $34,400 with a qoq growth of 1.01%. The popularity of these products can be attributed to their effectiveness in addressing common pet owner concerns such as odor control and mess prevention.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Litter market on TikTok during the analyzed week. For example, Meowant had a GMV of $195,600 with a qoq growth of 13.01%. They sold 1,039 units of various products, with an average price of $188.26. Their success could be due to their range of quality products, including the "MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box with APP Control, Safety Protection, Odor Removal, and Included Mat & Liner for Multiple Cats" which was also a top-selling product in the overall category. Odorcide also performed well, with a GMV of $61,100 and a qoq growth of 6.74%. They had a high sold count of 2,797, with an average price of $21.83, indicating their products' affordability and wide appeal. These brands have been leveraging TikTok's platform to showcase their products through engaging videos and influencer collaborations, thereby increasing their brand awareness and driving sales.

Conclusion

Overall, the Dog & Cat Litter market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category experienced a decline in overall GMV and sold count qoq, there were still individual products and brands that managed to achieve growth. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product features that address pet owner pain points such as odor control and ease of use. Collaborating with popular video bloggers on TikTok can also significantly boost brand visibility and drive sales. Looking ahead, the market is likely to continue evolving with an increasing emphasis on sustainable and innovative products to meet the growing demands of pet owners.