Introduction

The bedding market plays a significant role in the global consumer landscape. With the increasing focus on comfort and home decor, consumers are constantly seeking high-quality bedding products. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their bedding products in an engaging and visually appealing way, reaching a vast audience of potential customers.

Category Market Overview

According to various authoritative sources, the bedding market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as population growth, rising disposable incomes, and an increased emphasis on home improvement. Consumer demand has also been evolving, with a greater preference for products that offer both comfort and style. For instance, there is a growing demand for soft and luxurious materials, as well as trendy designs. Integrating the provided TikTok data, we can see that the bedding category on the platform is also a significant part of this overall market trend.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the bedding category had a Gross Merchandise Volume GMV of $246.75 million. However, it experienced a quarter-on-quarter QoQ decline of 31.27%. The sold count was 92,600, with a QoQ decrease of 34.65%. Looking at the top-selling products, we have various items that showed different performance levels.

The "Bedsure Striped Flannel Fleece Blanket" had a sold count of 4,509 and a GMV of $125,800, with a significant GMV QoQ growth of 38.19%. Its popularity could be attributed to its ultra-soft material, classic stripe pattern, and versatility for different uses like on the bed, couch, or during travel. On the other hand, the "Bedsure Wearable Blanket Hoodie" had a sold count of 5,972 but a GMV of $45,700 with a QoQ decline of 66.77%.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the bedding market on TikTok during this period, Bedsure had a GMV of $434,100 with a QoQ decline of 51.89% and a sold count of 22,700. Their product range, such as the various blankets and comforter sets, attracted customers but faced challenges in maintaining growth. LIVNCO. had a GMV of $153,800 with a QoQ decline of 26.55% and a sold count of 4,138. They likely had a niche customer base with their specific product offerings.

Lux Decor Collection, however, stood out with a GMV of $105,200 and a QoQ growth of 25.62% and a sold count of 4,836. Their success could be due to effective marketing strategies, quality products, and engaging content on TikTok that resonated with the audience.

Conclusion

Overall, the bedding market on TikTok in the US during the analyzed week showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality, understand consumer preferences, and create engaging TikTok content. Looking ahead, the market is likely to continue evolving with changing consumer tastes and increasing competition. Merchants should stay updated on trends and adapt their strategies accordingly to succeed in this dynamic market.