Introduction

The Trading Cards & Accessories market has been a significant part of the global consumer landscape. It attracts collectors and enthusiasts alike, with a wide range of products available. In recent years, the digital age has brought new opportunities for this market to thrive, especially on platforms like TikTok. TikTok, in the US, has unique advantages such as its massive user base and engaging video content format, which can effectively showcase trading cards and accessories, reaching a broad audience of potential buyers.

Category Market Overview

According to various authoritative sources, the Trading Cards & Accessories market in the US has been experiencing steady growth. The market size has been expanding as more people discover the joy of collecting these items. Consumer demand changes have been notable, with an increasing interest in rare and limited-edition trading cards. The popularity of related accessories, such as card protectors and display cases, has also been on the rise. This growth trend is expected to continue, driven by factors like the nostalgia factor for classic card sets and the excitement of new releases.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Trading Cards & Accessories category showed interesting sales performance. The total GMV Gross Merchandise Volume was $872.1 million. The GMV had a quarter-on-quarter growth rate of 1.8%. The sold count was 177,900, with a slight quarter-on-quarter decrease of -0.83%. The average price of sold items was $49.02, and the sold count ratio was 92.87%.

Looking at the top-selling products, the Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed had 1,569 units sold, with a GMV of $124,400 and a GMV quarter-on-quarter decrease of -23.3%. The PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET sold 1,389 units, with a GMV of $33,300 and a stable GMV quarter-on-quarter. The popularity of these products can be attributed to the strong fan base of Pokémon and the appeal of autographed memorabilia. The Pokémon Trick Or Trade Pack had a significant GMV quarter-on-quarter increase of 238.24%, selling 1,194 units, likely due to its unique trading concept and fun packaging.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Trading Cards & Accessories market on TikTok in the US during this period, TradersShop had a GMV of $252,800 with a remarkable 53.68% GMV quarter-on-quarter growth. They sold 2,633 units, with an average price of $96.01. Their success could be attributed to effective marketing strategies and a wide selection of trading cards. Calipokehouse, on the other hand, had a GMV of $223,000 with a -20.49% GMV quarter-on-quarter decrease. They sold 3,206 units, with an average price of $69.57. Despite the decrease, they still maintain a significant presence in the market, perhaps due to their established customer base.

Coy's Cards had a GMV of $160,000 with a 27.7% GMV quarter-on-quarter growth, selling 1,136 units at an average price of $140.82. Their focus on quality products and reliable service might have contributed to their growth. Crippen Rippen achieved a GMV of $158,700 with a 68.04% GMV quarter-on-quarter growth, selling 1,353 units with an average price of $117.32. Their ability to offer unique and sought-after trading cards could be the key to their success.

Conclusion

Overall, the Trading Cards & Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. The market is growing, but individual brands and products face varying degrees of success. For cross-border merchants, it is advisable to focus on product uniqueness, engage with TikTok influencers to increase brand awareness, and closely monitor market trends to adjust their inventory and pricing strategies accordingly. Looking ahead, the market is expected to continue evolving, with potential for further growth as more collectors turn to TikTok to discover and purchase trading cards and accessories.