Introduction

The household textiles market plays a significant role in the global consumer landscape. It encompasses a wide range of products that are essential for home decor and comfort. With the increasing popularity of online shopping platforms, TikTok has emerged as a unique and powerful platform in the US market. Its engaging video content and vast user base offer great opportunities for household textiles brands to showcase their products and reach a large number of potential customers.

Category Market Overview

According to authoritative sources, the household textiles market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as increasing consumer focus on home improvement and decor. Consumers are constantly looking for new and trendy household textiles to enhance the aesthetics and comfort of their homes. There has been a notable shift in consumer demand, with a growing preference for high-quality, durable, and stylish products. This trend is also reflected in the data related to TikTok's household textiles category in the US.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the household textiles category had a Gross Merchandise Volume GMV of $888,700. However, it experienced a quarter-on-quarter QoQ decline of 30.66%. The sold count was 28,100, with a QoQ decrease of 22.1%. The average price of the sold products was $31.65, and the sold count ratio was 25.51%.

Looking at the top-selling products, the "Cruel Winter Fluffy Rug, 1 Count Tie Dye Soft Floor Mat for Room Decor" had a sold count of 2,515 and a GMV of $46,000, but it also faced a significant QoQ decline of 46.18%. The "GENIMO Non Slip Area Rug for Living Room" sold 1,351 units with a GMV of $138,900 and a QoQ decline of 24.76%. These products' popularity could be attributed to their functionality and aesthetic appeal, but the overall market decline might be due to various factors such as increased competition or seasonal variations.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the household textiles market on TikTok in the US during this period, GENIMO had a GMV of $161,500 with a QoQ decline of 24.46% and a sold count of 1,757. Their average price per product was $91.89. GENIMO's success could be related to their product quality and marketing strategies on the platform. Yem home had a GMV of $84,100 with a QoQ decline of 28.2% and a sold count of 2,853. Their focus on a variety of products and engaging with the TikTok community might have contributed to their performance.

Another notable brand, Inovaday, had a GMV of $48,700 with a relatively small QoQ decline of 2.31% and a sold count of 1,033. Their product offerings, such as the "Inovaday 2pcs Blackout Curtains for Living Room Bedroom", likely attracted customers with their quality and design. Each of these brands has its own unique approach to marketing and product presentation on TikTok, which has influenced their sales metrics within the US market.

Conclusion

Overall, the household textiles market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While there were some top-selling products and successful brands, the category as a whole faced a QoQ decline in GMV and sold count. For cross-border merchants, it is crucial to focus on product quality, engage with the TikTok community through creative video content, and stay updated on market trends. Looking ahead, the market is likely to continue evolving, with potential for growth if brands can adapt to changing consumer demands and leverage the unique features of the TikTok platform.