Introduction

The Home Decor market has been a significant segment in the global consumer landscape, with consumers constantly seeking to enhance and personalize their living spaces. In recent years, the growth of e-commerce has further propelled this market, allowing consumers to access a wide variety of home decor products from around the world. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US, offering new opportunities for home decor brands and merchants to showcase their products and reach a broader audience.

Category Market Overview

According to authoritative sources, the Home Decor market in the US has been experiencing steady growth. The market size has been expanding as more consumers are investing in home improvement and decor items. Consumer demand has been evolving, with a growing preference for unique, personalized, and trendy home decor products. This shift in demand is driven by factors such as changing lifestyle trends, increased focus on home comfort during the pandemic, and the influence of social media platforms like TikTok, where users often share their home decor inspiration and DIY projects.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Home Decor category had a Gross Merchandise Volume GMV of $154.43 million. However, it experienced a quarter-on-quarter QoQ decline of 18.87%. The total sold count was 123,400, with a QoQ decrease of 15.11%. The number of sold products was 7,991, and the number of sold shops was 2,955. There were 2,034 video bloggers associated with the category, and the average price of sold items was $12.51, with a sold count ratio of 20.67%.

Looking at the top-selling products, the "Aurora/water Ripple Projector Light, 1/2 Counts USB Rechargeable 16 Colors Led Projector Lamp with Remote Control, Northern Lights Ambient Light, Room Decor, Living Room Decor" sold 6,123 units, generating a GMV of $37,500 with a QoQ decline of 9.68%. The "Wooden Money Box with Counter, 1 Count Money Saving Box with Pen, Money Saving Jar, Money Jar, Coin Bank, Piggy Bank for Adults & Kids, Money Jar Gift for Friend" sold 5,153 units with a GMV of $29,600 and a significant QoQ decline of 57.98%. On the other hand, the "3Pcs Wooden Cross Decorations, Cross Fidget for Anxiety Relief, Multi-functional Spiritual Symbols for Home and Office, Great Gift Idea - Religious, Ornaments Set Christmas" had a remarkable performance, selling 4,408 units, generating a GMV of $34,400 with a huge QoQ increase of 799.03%.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Home Decor market on TikTok in the US during the specified week, "Green Whisper Florist" had a GMV of $51,800 with a 33.45% QoQ increase, selling 3,497 units. "TANOFAR00" had a GMV of $47,700 but experienced a significant QoQ decline of 56.26%, selling 5,072 units. "Zhen Wei lighting" had a GMV of $47,400 with a QoQ decline of 42.91%, selling 3,163 units. "Perfect Choice store" had an outstanding performance with a GMV of $42,500 and a massive 286.63% QoQ increase, selling 670 units.

These brands and stores employ different strategies. For example, "Green Whisper Florist" might be leveraging its unique product offerings and engaging content to attract customers. "Perfect Choice store" could be capitalizing on a particular niche or trend within the home decor market to achieve such high growth. Meanwhile, "TANOFAR00" and "Zhen Wei lighting" may need to reevaluate their marketing and product strategies considering their QoQ declines.

Conclusion

Overall, the Home Decor market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of performances. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends, understand consumer preferences, and adapt their product offerings and marketing strategies accordingly. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative home decor products, as well as more personalized shopping experiences driven by the power of social media platforms like TikTok.