Introduction

In the global consumer landscape, the Luggage & Bags market plays a crucial role. With the increasing frequency of travel and daily activities that require carrying personal items, the demand for various types of luggage and bags has been on the rise. TikTok, as a popular social media platform in the US, has unique advantages in promoting products in this category. Its vast user base and engaging video content format provide excellent opportunities for brands and merchants to showcase their luggage and bags products, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Bags market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growth of the travel industry, changing consumer lifestyles, and an increasing focus on fashion and functionality in luggage and bags. Consumer demand has also been evolving, with a greater preference for stylish, durable, and multi-functional products. For example, there is a rising demand for bags that can serve both work and travel purposes, as well as those with advanced features like RFID blocking and ample storage compartments.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Luggage & Bags category had a Gross Merchandise Volume GMV of $380.17 million. However, it experienced a quarter-on-quarter QoQ decline of 20.02%. The total sold count was 170,800, with a QoQ decrease of 16.27%. The average price of the sold items was $22.25, and the sold count ratio was 1.64%.

Looking at the top-selling products, the "Women's Fashionable Plain Color Leather Bag, Casual Versatile Handbag with Lock Design, Trendy All-match Handbag for Daily Use, Valentine's Day, Gift for Her" sold 6,047 units, generating a GMV of $114,500 with a QoQ decline of 2.07%. Another popular product, the "Solid Color Zipper Everything Tote Bags for Women, 2024 Trendy Multi-pocket Portable Shoulder Bag Back To School, Large Capacity Preppy College Bag, Crossbody Bags Gift, Fall Outfits, Fall Freshness" sold 3,962 units with a GMV of $111,200 and a QoQ decline of 5.08%.

The reasons behind the popularity of these products could be attributed to their stylish designs, which appeal to the fashion-conscious TikTok users. Additionally, their functionality, such as being suitable for various occasions like daily use, school, or travel, makes them attractive purchases. The marketing efforts on TikTok, including engaging video content showcasing the products' features and uses, also likely contributed to their sales.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Luggage & Bags market on TikTok during the analyzed week.

Lovevook Bags had a GMV of $308,300 with a QoQ decline of 19.19%. They sold 6,701 units, had 114 products in their catalog, with 62 sold products, and engaged 231 video bloggers. Their average price was $46.01, and the sold count ratio was 8.11%.

QK BAG had a GMV of $241,500 with a QoQ decline of 28.15%. They sold 14,300 units, had 717 products, 235 sold products, and engaged 206 video bloggers. Their average price was $16.94, and the sold count ratio was 6.35%.

CharmBag had a GMV of $192,200 with a QoQ decline of 11.29%. They sold 9,826 units, had 715 products, 194 sold products, and engaged 105 video bloggers. Their average price was $19.56, and the sold count ratio was 5.06%.

These brands likely employed different strategies to achieve their sales. For example, Lovevook Bags might have focused on creating high-quality, stylish products targeted at a specific demographic, while QK BAG could have emphasized affordability and a wide range of product options. CharmBag may have leveraged its brand image and marketing campaigns to attract customers.

Conclusion

Overall, the Luggage & Bags market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While there were some popular products and successful brands, the category as a whole experienced a decline in GMV and sold count QoQ. For cross-border merchants looking to enter or expand in this market, it is recommended to focus on product design that combines style and functionality, as this is what TikTok users seem to value. Additionally, leveraging engaging video content on TikTok to showcase products and build brand awareness will be crucial. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as sustainable and smart luggage and bags, as consumer awareness and demand for such features increase.