Introduction

The Food & Beverages market has always been a significant part of the global consumer landscape. With the increasing popularity of online platforms, especially TikTok, it has opened up new avenues for both consumers and merchants. TikTok, in the US, offers a unique platform with its vast user base and engaging content format, providing an excellent opportunity for the Food & Beverages category to thrive. It allows for creative marketing and direct interaction with consumers, which is crucial in today's competitive market.

Category Market Overview

According to recent data from authoritative sources, the Food & Beverages market in the US has been experiencing steady growth. The market size has been expanding, driven by changing consumer preferences and increasing demand for convenient and unique food and beverage products. Consumers are now more inclined towards trying new flavors, healthy options, and on-the-go snacks. This trend is also reflected on TikTok, where food and beverage related content garners significant attention, further fueling the growth of this category within the platform.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Food & Beverages category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $7.2911 million, with a quarter-on-quarter growth rate GMV qoq of 5.34%. The sold count was 412,500, with a qoq growth of 2.97%. There were 10,400 sold product count and 2,181 sold shop count, along with 6,021 video blogger count. The average price of the sold items was $17.67, and the sold count ratio was 3.14%.

Looking at the top-selling products, we have items like "OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY" which had a sold count of 5,069 and a GMV of $158,100 with a remarkable GMV qoq growth of 420.55%. Another popular product was "Goso Gummies Sour Blue Razz Viral Gusher Bombs 6 ounce Bag" with 8,788 sold count and a GMV of $75,800 and a GMV qoq growth of 57.33%. These products' popularity can be attributed to factors such as unique features, effective marketing on TikTok, and meeting the current consumer demands for convenient and enjoyable food and beverage items.

Brand Case Analysis of the Specific Category

Several brands stood out in the Food & Beverages market on TikTok during this period. For example, "Nathan and Sons" had a GMV of $158,100 with a significant GMV qoq growth of 420.55%. They had a sold count of 5,069, with only 1 product count but managed to achieve high sales likely due to their unique product offering of remineralizing chewing gum, which appealed to consumers concerned about dental health. Another notable brand is "Goso Gummies" with a GMV of $120,100 and a GMV qoq growth of 54.56%. They had a high sold count of 12,700, indicating their gummies were quite popular among TikTok users. These brands utilized TikTok's platform to showcase their products through engaging videos and collaborations with video bloggers, thereby increasing their visibility and driving sales.

Conclusion

Overall, the Food & Beverages market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The growth in GMV and sold count indicates a healthy market environment for cross-border merchants. To further succeed, merchants should focus on creating unique and engaging content on TikTok, highlighting the features and benefits of their products. They should also collaborate with popular video bloggers to increase brand awareness. Looking ahead, we can expect the market to continue growing as more consumers turn to TikTok for their food and beverage shopping decisions, and as merchants adapt to the platform's marketing dynamics.