Introduction

In the global consumer landscape, the Automotive & Motorcycle market holds significant importance. With the continuous growth of the economy and the increasing demand for personal transportation and vehicle accessories, this market has been evolving steadily. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing automotive and motorcycle related businesses to showcase their products and services in an engaging and viral manner, thereby influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Automotive & Motorcycle market in the US has witnessed a notable size and growth trends. The market size has been expanding due to factors such as the increasing number of vehicle owners, the trend of vehicle customization, and the need for regular maintenance and upgrades. Consumer demand changes have also been evident, with a growing preference for innovative and convenient automotive and motorcycle products. For instance, there is a higher demand for smart car accessories and advanced motorcycle gear.

Sales Situation of the Specific Category

Analyzing the sales performance of the Automotive & Motorcycle category on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, several trends emerge. The GMV Gross Merchandise Volume for this category was $457.61 million, with a quarter-on-quarter QoQ decrease of 10.26%. The sold count was 255,600, showing a QoQ decrease of 7.76%. Among the top-selling products, the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" had a sold count of 20,100 and a GMV of $238,500, with a remarkable GMV QoQ growth of 857.04%. The popularity of such products can be attributed to their practicality and convenience, meeting the needs of drivers who require easy access to their phones while on the road. Another popular product, the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days", had a sold count of 7,674 and a GMV of $41,600, despite a QoQ decrease in GMV of 27.4%.

Brand Case Analysis of the Specific Category

In the Automotive & Motorcycle market on TikTok, several brands and stores have shown outstanding performance. For example, FUDUOO had a GMV of $256,900 for the week, with a staggering GMV QoQ growth of 488.12% and a sold count of 21,700. Their success might be due to effective marketing strategies and offering unique products. Hieha Shoppe also performed well, with a GMV of $246,600 and a GMV QoQ growth of 32.65%, selling 6,044 units. They likely focus on product quality and engaging with their audience through TikTok content. On the other hand, Topdonshop had a GMV of $161,900 with a QoQ decrease of 16.17% and sold 1,895 units. Each brand's performance is influenced by factors such as product range, pricing, and marketing efforts on the TikTok platform.

Conclusion

Overall, the Automotive & Motorcycle market on TikTok in the US during the analyzed week showed a mixed picture. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is advisable to focus on offering innovative and practical products, similar to the top-selling ones. They should also invest in effective marketing strategies on TikTok, such as creating engaging video content and collaborating with popular video bloggers. Looking ahead, the market is likely to continue evolving, with an increasing demand for smart and sustainable automotive and motorcycle products. Merchants need to stay updated with these trends to remain competitive.