Introduction

The pet supplies market has witnessed significant growth in the global consumer landscape. With the increasing number of pet owners and their growing concern for pet care, this market has become a lucrative segment. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows pet supply brands and merchants to reach a vast audience through engaging videos, enabling them to showcase their products in an interactive and appealing way.

Category Market Overview

According to authoritative sources, the pet supplies market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the rising pet adoption rate and the willingness of pet owners to spend on high-quality products. Consumer demand has also been evolving, with a greater focus on products that offer convenience, health benefits, and entertainment for pets. For instance, there is an increased demand for innovative grooming tools, odor eliminators, and interactive toys.

Sales Situation of the Specific Category

Top-selling Products

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, several pet supplies products stood out. The "Geoorood Dog Grooming Vacuum, 13000Pa Dog Vacuum Brush for Shedding Grooming, Pet Grooming Vacuum, Dog Hair Vacuum Groomer, 2.5L Large Dog Grooming Kit" had a sold count of 3067 and a GMV of $165,600, despite a -22.51% GMV qoq. Another popular product was the "NPS 2024 Release Dog Bark Deterrent Device Stops Bad Behavior - No need yell or swat, Just point to a dog, Hit the button - Long-range ultrasonic" with 3188 units sold and a GMV of $100,700, showing a 2.47% GMV qoq growth. The "SleekEZ Dog Brush for Shedding & Grooming, Deshedding Tool for Short & Long Haired Dogs, Dog Comb, 5 Inches Long, 4oz Weight" also had a significant sales volume with 3433 units sold and a GMV of $64,600, though with a -29.14% GMV qoq decline.

Reasons for Popularity

The popularity of these products can be attributed to various factors. The Geoorood dog grooming vacuum offers a convenient solution for pet owners dealing with pet hair, which is a common concern. The NPS dog bark deterrent device addresses the issue of unwanted barking, a behavior that many pet owners want to control. The SleekEZ dog brush provides an effective grooming tool for different types of dog coats. Additionally, the marketing efforts on TikTok, such as engaging video content展示 the products in action, have likely contributed to their sales growth.

Brand Case Analysis of the Specific Category

Geoorood pet shop

Geoorood pet shop had a GMV of $208,700 during the week, with a -17.76% GMV qoq. They sold 3781 units of various pet supplies products, with an average price of $55.18. Their product count was 12, and they had 5 sold product count and 46 video blogger count. Their relatively high sales volume could be due to their range of grooming products like the dog grooming vacuum, which caters to the needs of pet owners concerned about pet hair management.

Meowant

Meowant achieved a GMV of $197,000 with a 12.47% GMV qoq growth. They sold 1061 units with an average price of $185.67. With 25 product count and 10 sold product count, along with 43 video blogger count, their success might be attributed to their focus on quality products and effective marketing strategies on TikTok that resonate with pet owners.

NPS Pets USA

NPS Pets USA had a GMV of $117,000 and a -17.38% GMV qoq. They sold 3658 units with an average price of $31.98. Their product count was 5, with 3 sold product count and 53 video blogger count. Their dog bark deterrent device has been a popular offering, and their continued presence on TikTok with engaging content has helped maintain their sales, despite the qoq decline.

Conclusion

Overall, the pet supplies market on TikTok in the US shows a mix of trends. While some products and brands are experiencing growth, others are facing challenges as indicated by the varying GMV qoq figures. For cross-border merchants, it is crucial to focus on product innovation to meet the evolving consumer demands. They should also invest in creating engaging video content on TikTok to showcase their products effectively. Looking ahead, the market is likely to continue evolving, with an increased emphasis on sustainable and high-tech pet supplies products.