Introduction

In the global consumer landscape, the Home Supplies market holds significant importance. With the increasing focus on home improvement and comfort, consumers are constantly seeking new and innovative products for their households. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Home Supplies products in an engaging and creative manner, reaching a vast and diverse audience. This has led to a growing presence of the Home Supplies market on TikTok, making it an interesting area to analyze.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Supplies market in the US has been experiencing steady growth in recent years. The market size has been expanding as consumers' demand for home-related products continues to rise. Changes in consumer demand have been notable, with a shift towards more convenient, multi-functional, and aesthetically pleasing Home Supplies. For instance, products that offer both practical use and decorative value have become increasingly popular. This trend is also reflected on TikTok, where such products often gain more attention and engagement.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Home Supplies category showed interesting sales performance. The total GMV for the category was $746.94 million, with a quarter-on-quarter QoQ decrease of 18.6%. The sold count was 487,700, showing a QoQ decline of 14.52%. However, within the top-selling products, there were diverse trends.

The "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" had a sold count of 8,768 and a GMV of $111,500, with a QoQ decrease of 31.7%. On the other hand, the "Windproof Hat Windproof Face Mask Polar Fleece Balaclava Hood Face Mask Ski Mask For Cycling Skiing Construction Sites Farms And Training Stay Warm And Protected Party Hat Gift For Husband Boyfriend" had a sold count of 5,727 and a GMV of $18,900, with a remarkable QoQ increase of 510.39%. The popularity and growth patterns of these products can be attributed to various factors. The mop soap's decline might be due to increased competition from other cleaning products or changes in consumer preferences for cleaning agents. The windproof hat and mask's success could be linked to the ongoing demand for outdoor and protective gear, especially during certain seasons or for specific activities.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Supplies market on TikTok during the analyzed week.

Mavwicks Fragrances LLC had a GMV of $323,100 with a QoQ decrease of 7.33% and a sold count of 32,900. Their success might be attributed to their focus on fragranced products that appeal to consumers looking to enhance the ambiance of their homes. Pukomc had a GMV of $245,300 with a QoQ decrease of 5.98% and a sold count of 5,036. They likely have a niche market or unique product offerings that have maintained a certain level of customer base.

VTOPMART-TT had a GMV of $225,200 with a QoQ decrease of 24.85% and a sold count of 5,641. Despite the decline, their presence on TikTok might still be significant due to their range of products. dudewipes had a GMV of $198,300 with a QoQ decrease of 3.77% and a sold count of 13,000. Their brand might be well-known for its specific type of wipes, which could explain their consistent sales.

Conclusion

Overall, the Home Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category as a whole experienced a decline in GMV and sold count QoQ, there were individual products and brands that performed well. For cross-border merchants, it is advisable to closely monitor consumer trends and preferences, focus on product innovation to stand out, and leverage TikTok's marketing capabilities effectively. Looking ahead, the market is likely to continue evolving, with potential for growth in areas such as sustainable and smart Home Supplies products, as consumers become more conscious about the environment and convenience in their home settings.