Introduction

In the global consumer landscape, the Tools & Hardware market holds significant importance. It caters to various needs, from DIY enthusiasts to professional tradespeople. With the rise of digital platforms, TikTok has emerged as a unique force in promoting products within this category, especially in the US market. Its ability to reach a vast and diverse audience through engaging short videos provides an excellent opportunity for Tools & Hardware brands to showcase their offerings and connect with potential customers.

Category Market Overview

According to recent data and information sourced from authoritative websites, the Tools & Hardware market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as increased home improvement projects, a growing DIY culture, and the need for regular maintenance and repairs. Consumer demand has also been evolving, with a greater emphasis on quality, functionality, and convenience. For instance, there is a rising preference for multi-functional tools that can serve multiple purposes, reducing the need for a large collection of individual tools.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Tools & Hardware category witnessed diverse sales performances. The total GMV for the category was $321.05 million, with a 1.22% quarter-on-quarter growth. The sold count reached 113,800, showing a 1.08% increase. Among the top-selling products, the "Alien Draft Seal Insulation Tape - Transparent Silicone Weather Stripping for Door & Window, Under-Door Draft Stopper, Bottom & Side Seal As Seen On TV flex tape" had an impressive sold count of 5,326, generating a GMV of $83,900 with a significant 91.41% GMV quarter-on-quarter growth. Another notable product, the "Portable Electric Drill Pump, 1 Set Handheld Drill Self-suction Liquid Transfer Pump, Multi-scenario Liquid Extractor Pump for Home Garden Outdoor, Power Tools Accessories" sold 2,721 units, with a GMV of $18,300 and a remarkable 237.76% GMV growth quarter-on-quarter. These products' popularity can be attributed to their practical applications, ease of use, and effective marketing on TikTok, which has led to increased visibility and customer interest.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tools & Hardware market on TikTok during the analyzed week. For example, the "vevor store" had a GMV of $364,100, with a 15.23% GMV quarter-on-quarter growth. It sold 4,788 units, offering 795 products, out of which 230 were sold. The brand had 129 video bloggers promoting its products, with an average price of $76.05. Another prominent brand, "Bell and Howell", achieved a GMV of $88,800, with an astonishing 91.19% GMV quarter-on-quarter growth. It sold 5,655 units, albeit with only 4 products offered and all 4 being sold. The brand had 46 video bloggers associated with it, and the average price of its products was $15.70. These brands' success can be traced back to their effective marketing strategies, which include creating engaging TikTok content, leveraging the platform's influencers, and highlighting the unique features and benefits of their products.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The category witnessed growth in both GMV and sold count, indicating a healthy market environment. For cross-border merchants looking to enter or expand in this market, it is advisable to focus on product quality and functionality, as these are key factors driving consumer purchases. Additionally, leveraging TikTok's marketing capabilities through engaging content creation and collaborating with influencers can significantly enhance brand visibility and sales. Looking ahead, the market is expected to continue its growth trajectory, with an increasing demand for innovative and convenient Tools & Hardware products.