Introduction

The Sports & Outdoor market has been witnessing significant growth in the global consumer landscape. With increasing health awareness and a passion for outdoor activities, consumers are constantly seeking quality products in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video content allow brands and merchants to showcase their Sports & Outdoor products in an innovative and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Sports & Outdoor market in the US has been expanding steadily. The market size has shown a consistent upward trend, driven by factors such as a growing interest in fitness, adventure sports, and outdoor recreational activities. Consumer demand has also evolved, with a greater focus on products that offer both functionality and style. For instance, there is an increasing preference for high-tech sports gear and trendy outdoor apparel. Integrating the provided data, we can see that the market dynamics in this category on TikTok are also influenced by these broader trends.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Sports & Outdoor category exhibited interesting sales performance. The GMV Gross Merchandise Volume for the category was 1611.97 million US dollars, with a quarter-on-quarter QoQ change of -0.43%. The sold count was 590,000, showing a growth rate of 5.19%. Some of the top-selling products included Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings, which had a sold count of 27,300 and a GMV of 101.88 million US dollars with a significant QoQ growth of 26.83%. Another popular product was the Ultra Breathable Mouth Tape with a sold count of 13,300 and a GMV of 9.97 million US dollars, experiencing a 11.66% QoQ growth. The reasons behind their popularity could be attributed to factors such as their innovative design, functionality, and effective marketing on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the Sports & Outdoor market on TikTok in the US during the specified week. Halara US had an impressive performance with a GMV of 259.56 million US dollars and a QoQ growth of 6.73%. They sold 77,200 units of various products, with an average price of 33.62 US dollars. Their success could be due to their wide range of trendy and functional sports apparel offerings. Merach fitness also had a notable presence with a GMV of 85.6 million US dollars, although it experienced a -2.94% QoQ change. They sold 16,300 units, mainly focusing on fitness equipment. Another brand, Merach US, had a GMV of 72.49 million US dollars with a strong 20.27% QoQ growth, selling 9,421 units. These brands' strategies likely involve leveraging TikTok's video content to showcase their products' features and benefits, engaging with influencers, and targeting the right audience segments.

Conclusion

Overall, the Sports & Outdoor market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category's GMV had a slight QoQ decline, the sold count increased, indicating growing consumer interest. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's marketing capabilities such as collaborating with video bloggers, and highlighting the unique features of their products. Looking ahead, we can expect the market to continue evolving, with potential growth in areas such as sustainable sports products and advanced outdoor gear, driven by changing consumer preferences and technological advancements.