Introduction

In the global consumer landscape, the Computers & Office Equipment market holds significant importance. With the increasing digitalization and remote work trends, the demand for such products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It offers a vast reach to a diverse audience, enabling businesses to showcase their products in an engaging and creative manner. This has opened up new opportunities for the Computers & Office Equipment market to thrive on the platform.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Computers & Office Equipment market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as the growing need for home offices, increased digital learning, and the continuous evolution of technology. Consumer demand has also been changing, with a greater emphasis on products that offer convenience, functionality, and aesthetic appeal. For instance, wireless keyboards and ergonomic office accessories have become increasingly popular.

Sales Situation of the Specific Category

Analyzing the sales performance of Computers & Office Equipment on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, we observe some interesting trends. The GMV Gross Merchandise Volume for this category was $352.18 million, with a quarter-on-quarter QoQ decrease of 20.23%. The sold count was 209,100, showing a QoQ decline of 22.78%. Looking at the top-selling products, the "Pop Up Birthday Card with Light & Sound Says Happy Birthday in Donald Trump REAL Voice for Men and Women, Mom & Dad, Husband or Wife" had a sold count of 3,431 and a GMV of $63,500, with a significant QoQ growth of 125.18%. The "AULA F75 Wireless Mechanical Keyboard, USB Charging RGB Backlight Wireless Keyboards, Gaming Keyboard for Gaming, Office, Multimedia Roller Key, Gift for Friend, Gaming Accessories" also performed well, with 2,449 units sold and a GMV of $167,300, achieving a QoQ growth of 117.65%. The popularity of these products can be attributed to their unique features and the engaging way they are presented on TikTok. For example, the novelty of the birthday card with a specific voice and the functionality and aesthetics of the wireless keyboard have attracted consumers.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Computers & Office Equipment market on TikTok in the US, several stand out. For instance, YERSIDA had a GMV of $192,800 during the week, with a remarkable QoQ growth of 93.08% and 2,769 units sold. Their success could be due to effective marketing strategies and a focus on quality products. Another notable brand is trumptalking6, which achieved a GMV of $63,800 with a QoQ growth of 125.39% and sold 3,443 units. Their ability to connect with the audience and offer products that resonate with consumers has likely contributed to their performance. These brands have been actively engaging with video bloggers, leveraging the power of TikTok's content creators to promote their products and increase brand awareness within the US region.

Conclusion

Overall, the Computers & Office Equipment market on TikTok in the US during the analyzed week showed a mixed performance. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product innovation, engaging marketing strategies, and collaborating with popular video bloggers. Looking ahead, the market is expected to continue evolving, with potential growth opportunities in areas such as smart office equipment and sustainable office supplies.