Introduction

In the global consumer landscape, the Household Appliances market plays a crucial role. With the continuous development of technology and the improvement of living standards, consumers' demand for various household appliances is constantly increasing. TikTok, as a popular social media platform in the U.S., has unique advantages in promoting the Household Appliances market. Its huge user base and powerful video dissemination ability provide a broad stage for merchants to showcase their products, enabling them to quickly reach a large number of potential consumers.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Household Appliances market in the U.S. has shown certain characteristics. In terms of market size, it has maintained a relatively stable growth trend in recent years. The growth is mainly driven by factors such as population growth, the improvement of living standards, and the continuous update of consumer demand. Consumers are increasingly demanding for the functionality, convenience, and energy efficiency of household appliances. For example, smart household appliances that can be remotely controlled through mobile apps are becoming more and more popular. Integrating with the existing data, we can see that the market is constantly evolving to meet the changing needs of consumers.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during the week of 2025/01/05 - 2025/01/11, the sales performance of Household Appliances varied. The GMV of this category was $605.45 million, with a quarter-on-quarter decrease of 25.93%. The sold count was 179,500, showing a 11.52% quarter-on-quarter decline. However, some products still achieved good sales results.

For example, the "Mini snack bag sealing machine, 2 in 1 heat USB rechargeable snack bag selaer, plastic bag resealing machine, keep food fresh" had a sold count of 13,200 and a GMV of $82,600, with a remarkable GMV quarter-on-quarter growth of 109.07%. The popularity of this product may be due to its convenience in keeping food fresh and its rechargeable feature, which meets the needs of consumers who often need to store snacks. Another product, the "Vaxbree SP02 Dual Baterry Electric Spin Scrubber with 8 Versatile Brush Heads & IPX7 Waterproof LED Display 120 Mins Runtime", had a sold count of 4,910 and a GMV of $177,300, with a significant GMV growth rate of 254.4% quarter-on-quarter. Its multiple brush heads and long runtime make it very practical for household cleaning tasks.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Household Appliances market on TikTok in the U.S. during this period, different brands showed different sales metrics and strategies.

For example, the brand "Homeika" had a GMV of $461,500 during the week of 2025/01/05 - 2025/01/11, with a quarter-on-quarter decrease of 30.2%. It had a sold count of 5,711. The brand may need to further analyze the reasons for the decline in sales and consider adjusting its marketing strategies or product features. On the other hand, the brand "Voweek" achieved a GMV of $347,400, with a significant quarter-on-quarter growth of 76.37% and a sold count of 8,328. Its success may be attributed to its effective marketing campaigns and products that meet the market demand well.

Conclusion

Overall, the Household Appliances market on TikTok in the U.S. during the week of 2025/01/05 - 2025/01/11 showed a mixed situation. Although the overall GMV and sold count had certain degrees of decline, some products and brands still achieved good growth. For cross-border merchants, it is recommended to pay close attention to market trends, continuously optimize product features to meet consumer needs, and strengthen marketing efforts through TikTok's platform advantages. Looking ahead, with the continuous development of technology and the change of consumer preferences, the Household Appliances market on TikTok in the U.S. is expected to continue to evolve, and merchants need to be prepared to adapt to these changes in a timely manner.