Introduction

In the global consumer landscape, the Textiles & Soft Furnishings market holds significant importance. It caters to the basic comfort and aesthetic needs of consumers, constantly evolving with changing trends and preferences. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting products in this category. Its vast user base and engaging video format allow brands to showcase their textiles and soft furnishings in creative ways, reaching a wide audience and potentially driving significant sales.

Category Market Overview

The Textiles & Soft Furnishings market in the US is substantial and diverse. According to various authoritative sources, it has been experiencing steady growth over the years, driven by factors such as increasing homeownership, a focus on home decor, and changing lifestyle preferences. Consumers are now more inclined towards high-quality, stylish, and comfortable textile products for their homes. The market size has been expanding, with a growing demand for items like bedding sets, blankets, pillows, and decorative soft furnishings. Growth trends indicate a continued interest in innovative designs and sustainable materials. For instance, there has been a rise in the popularity of eco-friendly fabrics and unique patterns.

Sales Situation of the Specific Category

Analyzing the sales performance of Textiles & Soft Furnishings on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11 reveals some interesting patterns. The overall GMV Gross Merchandise Volume for this category was $348.35 million. However, it experienced a qoq quarter-on-quarter decline of 30.82%. The sold count was 133,300, also showing a qoq decrease of 30.51%. Among the top-selling products, the Bedsure Striped Flannel Fleece Blanket had a sold count of 4,509 and a GMV of $125,800, with a significant growth rate of 38.19% qoq. On the other hand, the Bedsure Wearable Blanket Hoodie had a sold count of 5,972 but a GMV of $45,700, with a large qoq decline of 66.77%. The popularity of these products can be attributed to various factors. The Bedsure Striped Flannel Fleece Blanket's growth might be due to its ultra-soft texture, solid color, and versatility for different uses like on the bed, couch, or during travel. The Bedsure Wearable Blanket Hoodie's decline could potentially be because of changing fashion trends or increased competition from other wearable blanket options.

Brand Case Analysis of the Specific Category

Several brands stood out in the Textiles & Soft Furnishings market on TikTok during the analyzed week. Bedsure, for example, had a GMV of $434,100 with a qoq decline of 51.89% and a sold count of 22,700. Despite the decline, it remains a significant player, likely due to its wide range of products and established brand presence. GENIMO had a GMV of $161,500 with a qoq decline of 24.46% and a sold count of 1,757. Its relatively higher average price per item $91.89 might suggest a focus on higher-end or specialized textile products. Lux Decor Collection, on the other hand, showed a positive trend with a GMV of $106,700 and a 25.16% qoq growth, along with a sold count of 4,910. This could be attributed to its effective marketing strategies, such as showcasing its products in appealing TikTok videos, highlighting their quality and design features.

Conclusion

Overall, the Textiles & Soft Furnishings market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends, focus on product quality and unique selling points, and leverage TikTok's marketing capabilities effectively. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability, innovative designs, and personalized products to meet the diverse demands of consumers.