Introduction

In the global consumer landscape, the kitchenware market holds significant importance. With the increasing focus on home cooking and kitchen aesthetics, consumers are constantly seeking innovative and quality kitchenware products. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US to showcase and sell kitchenware. Its unique advantage lies in the ability to reach a wide range of audiences through short, visually appealing videos, allowing brands and merchants to effectively promote their kitchenware offerings.

Category Market Overview

According to authoritative sources, the kitchenware market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growth of the housing market, an increasing number of home cooks, and a rising trend of kitchen renovations. Consumer demand has been shifting towards more functional, durable, and stylish kitchenware products. For instance, there is a growing preference for multi-purpose utensils and insulated food containers. Integrating the provided data, we can see that the kitchenware category on TikTok in the US is also a significant segment, with various products vying for consumer attention.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the kitchenware category had a Gross Merchandise Volume GMV of $427.08 million. However, it experienced a quarter-on-quarter QoQ decline of 15.99%. The sold count was 206,200, with a QoQ decrease of 12.63%. Among the top-selling products, the "SUSTEAS Rotary Grater with Handle, with 5 Well-Designed Blades and Strong Suction Cup Base, Mandoline Slicer and Vegetable Grater Rotary Utensils" sold 7,392 units, generating a GMV of $238,600 with a 1.49% QoQ growth. The "Portable Insulated Food Lunch Container Set, 1 Set Including 3 Counts Lunch Box & 1 Count Insulated Bag, 3 Separate Stackable Lunch Container for Adult & Kids, Christmas Gift Ideas, Stocking Stuffers" also performed well, selling 3,364 units and achieving a significant 117.66% QoQ growth in GMV. The popularity of these products can be attributed to their practicality and suitability for various kitchen and meal-preparation needs.

Brand Case Analysis of the Specific Category

Several brands stood out in the kitchenware market on TikTok during the specified week. For example, SUSTEAS had a GMV of $278,300 with a 4.53% QoQ decline, selling 8,676 units. Their strategy might involve highlighting the unique features of their products, such as the design and functionality of the rotary grater. SODAY, on the other hand, achieved a GMV of $197,500 with a 3.65% QoQ growth, selling 2,967 units. They could be focusing on effective marketing through engaging video content. AISOON STORE had a GMV of $164,800 with a significant 34.41% QoQ decline, selling 6,422 units. Each brand's performance is influenced by factors such as product quality, marketing efforts, and pricing strategies.

Conclusion

Overall, the kitchenware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and innovation, as seen from the success of top-selling items. They should also invest in creating engaging video content to effectively promote their kitchenware products on TikTok. Looking ahead, the market is likely to continue evolving, with consumer demand expected to drive further changes in product offerings and marketing strategies.