Introduction

In the global consumer landscape, the collectibles market has been gaining significant importance. It attracts a wide range of consumers who are passionate about unique and rare items. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US. It offers a unique opportunity for collectors and sellers to connect, showcase products, and drive sales. Its visual and interactive nature allows for a more immersive experience in the collectibles market, making it stand out from other traditional platforms.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the collectibles market in the US has been experiencing steady growth. The market size has been expanding as more consumers are showing interest in various types of collectibles, including trading cards, books, and memorabilia. The growth trends indicate a rising demand, especially among younger generations who are drawn to the nostalgia and uniqueness of collectibles. Consumer demand changes have also been observed, with a shift towards more digital and pop culture-related collectibles. For example, Pokémon trading cards have seen a surge in popularity, along with items related to popular TV shows and movies.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the collectibles category showed diverse sales performance. Some of the top-selling products included "Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children" with 1676 units sold and a GMV of $3.93 million, experiencing a 159.45% GMV growth quarter-on-quarter. Another popular item was "Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed" with 1569 units sold and a GMV of $12.44 million, though it had a -23.3% GMV qoq. The reasons behind their popularity vary. Educational books like the reading fluency stories appeal to parents and educators looking for engaging materials for children. Pokémon trading cards, on the other hand, have a huge fan base among collectors and gamers, driving their consistent sales despite some fluctuations in growth.

Brand Case Analysis of the Specific Category

Several stores in the collectibles market on TikTok performed exceptionally well. For instance, TradersShop had a GMV of $25.28 million with 2633 units sold during the week, showing a 53.68% GMV qoq growth. They likely achieved this through effective marketing strategies, such as showcasing their unique collectibles in engaging TikTok videos. Calipokehouse had a GMV of $22.3 million with 3206 units sold but experienced a -20.49% GMV qoq decline. This could be due to various factors like increased competition or changes in their product offerings. Crippen Rippen had a GMV of $17.27 million and 1484 units sold, with a remarkable 76.67% GMV qoq growth, indicating successful business activities and a strong influence within the US collectibles market on TikTok.

Conclusion

Overall, the collectibles market on TikTok in the US during the analyzed week showed a mix of growth and challenges. Cross-border merchants can take advantage of the platform's popularity by focusing on products with consistent demand like Pokémon trading cards and educational books. They should also invest in creating engaging video content to showcase their collectibles. Looking ahead, the market is likely to continue evolving, with potential growth in digital collectibles and more niche items. Merchants need to stay updated on market trends and consumer preferences to succeed in this competitive landscape.