TikTok U.S. Collectible Trading Cards Market Insights
Introduction
Introduction
The data presented here focuses on the collectible trading cards market within the U.S. on TikTok during the month of December. The source of this data provides valuable insights into the performance of various stores dealing with these collectible items. Understanding this data is crucial for both consumers who are interested in these products and the market as a whole, as it can reveal trends, popular stores, and the overall health of this niche market.
Analysis and Conclusions
Data Overview
The chart data showcases a diverse range of sales figures, growth trends, and price points among the best-selling stores for collectible trading cards in December. Some stores experienced significant growth, while others faced declines. The price range also varies widely, from relatively low-priced items to more expensive collectibles.
Detailed Analysis
Joes Shrimp Shack
Joes Shrimp Shack had an impressive performance with a sales figure of 3098.9 and a remarkable growth rate of 167.96%. With 32 transactions and 205 units sold, it seems to have a significant customer base. The average price per unit is $96.84, and it contributed 36.02% to the overall market share. The high growth could potentially be due to effective marketing strategies, a wide selection of desirable trading cards, or perhaps special promotions during December.
Hunkins Shop
Hunkins Shop also fared well with sales of 2323.96 and a growth rate of 94.64%. It had 8 transactions and 74 units sold, with an average price of $290.50 and a 27.01% market share contribution. The higher average price might attract collectors looking for more premium trading cards, and its growth could be attributed to a reputation for quality products or targeted marketing towards collectors.
Lost Cards Store
In contrast, Lost Cards Store had a sales figure of 1516.7 but a significant decline of -68.3%. Despite having 39 transactions and 1202 units sold, the average price per unit is only $38.89, contributing 17.63% to the market share. The decline could be due to various factors such as increased competition, changes in consumer preferences, or issues with inventory management.
PokeVibez Shop
PokeVibez Shop had a sales figure of 472 with a growth rate of 109.78%. With 3 transactions and 55 units sold, and an average price of $157.33, it contributed 5.49% to the market share. Its growth might be related to a focus on specific popular trading card series or effective social media marketing on TikTok.
Abigpieceofandy
Abigpieceofandy had sales of 426 and an astonishing growth rate of 184%. With 142 transactions and 3 units sold, and an average price of $3.00, it contributed 4.95% to the market share. The high number of transactions despite a low unit sales could indicate that it offers unique or hard-to-find trading cards that collectors are eager to obtain.
TCGmore
TCGmore had sales of 310 with a decline of -30.96%. It had 9 transactions and 44 units sold, with an average price of $34.44 and a 3.6% market share contribution. The decline could be due to factors like competition from other stores or a lack of innovation in its product offerings.
Card Boyz
Card Boyz had sales of 157.94 with a decline of -49.85%. With 4 transactions and 225 units sold, and an average price of $39.49, it contributed 1.84% to the market share. The decline might be related to challenges in attracting customers or issues with the quality or variety of its trading card selection.
Floyd's Card Shop
Floyd's Card Shop had sales of 152.35 with a decline of -30.05%. It had 6 transactions and 585 units sold, and an average price of $25.39, contributing 1.77% to the market share. The decline could be due to factors such as changing consumer preferences or competition from other stores with better offerings.
American Deals
American Deals had sales of 79.98 with no growth 0%. It had 2 transactions and 53 units sold, and an average price of $39.99, contributing 0.93% to the market share. The lack of growth could indicate a need for more aggressive marketing or a reevaluation of its product selection to better meet consumer demands.
EpicPulls.club
EpicPulls.club had sales of 39.99 with no growth 0%. It had 1 transaction and 29 units sold, and an average price of $39.99, contributing 0.46% to the market share. Similar to American Deals, it may need to explore ways to boost its sales and market presence.
Summary
The collectible trading cards market on TikTok U.S. in December was a mix of success stories and challenges for different stores. Key factors influencing market performance include marketing strategies, product quality and variety, pricing, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to focus on understanding customer needs, leveraging social media marketing effectively, and continuously evaluating and improving product offerings to stay competitive in this dynamic market.