Introduction

The data presented here focuses on the skincare category within the TikTok U.S. market during the month of December. The source of this data provides valuable insights into the performance of various best-selling stores, which is of great significance to both consumers looking for quality skincare products and the market as a whole. Understanding these trends can help consumers make informed choices and assist industry practitioners in strategizing their business operations.

Analysis and Conclusions

Data Overview

In December, the skincare best-selling stores on TikTok U.S. exhibited a diverse range of sales figures, growth trends, and price ranges. Some stores witnessed significant growth, while others faced declines. For instance, medicube had sales amounting to 422.5 million with a decline of -13.85% and an average price of $46.17. On the other hand, e.l.f. Cosmetics had a remarkable growth of 54.52% with sales of 54.09 million and an average price of $8.67.

Detailed Analysis

medicube

medicube had a sales volume of 422.5 million in December. However, it experienced a decline of -13.85%. With an average price of $46.17, it might be that the pricing strategy or competition from other brands affected its growth. The store had 9.15 million interactions, which could indicate a significant customer base, but perhaps external factors led to the dip in sales.

Anua Store US

Anua Store US showed a growth of 2.19% with sales reaching 253.33 million. With an average price of $49.28 and 5.14 million interactions, it seems to be maintaining a steady position in the market. The growth could be attributed to effective marketing on TikTok or a growing demand for its specific skincare products.

WNP SKINCARE

WNP SKINCARE had an impressive growth of 11.59% with sales of 250.39 million. The average price of $47.85 and 5.23 million interactions suggest that it is gaining popularity. This growth might be due to its unique product offerings or successful promotional campaigns on TikTok.

The Ordinary Store

The Ordinary Store faced a significant decline of -42.92% with sales of 179.62 million. Despite having a large number of interactions 13.83 million, the relatively low average price of $12.99 might have impacted its profitability. Possible reasons for the decline could include intense competition or changes in consumer preferences.

Cocomint Beauty

Cocomint Beauty had a growth of 2.59% with sales of 98.52 million. With an average price of $23.62 and 4.17 million interactions, it is steadily growing. Its growth could be due to its product quality and effective marketing strategies on TikTok.

VGO-beauty

VGO-beauty experienced a decline of -22.39% with sales of 82.15 million. The average price of $45.87 and 1.79 million interactions indicate that it might need to reevaluate its marketing and pricing strategies to regain growth.

FrenchPharmacy

FrenchPharmacy had a decline of -14.4% with sales of 79.54 million. With an average price of $30.94 and 2.57 million interactions, it could work on improving its product visibility and marketing efforts on TikTok to boost sales.

Gopure

Gopure faced a severe decline of -47.02% with sales of 73.53 million. The relatively high average price of $66.38 and 1.11 million interactions suggest that it may need to adjust its pricing and marketing approach to better suit the TikTok U.S. market.

Peter Thomas Roth Labs

Peter Thomas Roth Labs had a decline of -42.1% with sales of 58.45 million. With an average price of $38.28 and 1.53 million interactions, it should consider revamping its marketing strategies to attract more customers on TikTok.

e.l.f. Cosmetics

e.l.f. Cosmetics had an outstanding growth of 54.52% with sales of 54.09 million. The low average price of $8.67 and 6.24 million interactions show that it is successfully capturing the market by offering affordable yet quality skincare products and effective marketing on TikTok.

Summary

The skincare market on TikTok U.S. in December was a mix of growth and decline for different best-selling stores. Key factors influencing market performance include pricing, product quality, marketing strategies on TikTok, and changing consumer preferences. Industry practitioners should closely monitor these factors and adapt their strategies accordingly. For example, stores facing declines might need to reevaluate their pricing, improve product quality, or enhance their marketing efforts on TikTok. On the other hand, those experiencing growth should continue to build on their success by maintaining product quality and expanding their marketing reach.