Introduction

The data presented here focuses on the Pet Supplies category on TikTok U.S. in December. The source of this data provides valuable insights into the performance of various pet supply stores on the platform. Understanding this data is crucial for both consumers looking for quality pet products and market players aiming to strategize their business operations effectively.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling Pet Supplies stores on TikTok U.S. in December. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, Meowant had a GMV of 106.15 million, while Jugbow US had a GMV of 40.76 million. Growth trends also differ widely, with some stores experiencing significant growth like Lesure Pet with a 71.9% growth in GMV quarter-on-quarter qoq, while others like Meowant had a -43.97% qoq decline. The average price of products sold also varies, ranging from $20.97 at PetDroid to $62.62 at Geoorood Pet US.

Detailed Analysis

Meowant

Meowant, despite having a relatively high GMV of 106.15 million, faced a significant qoq decline of -43.97%. This could potentially be due to various factors. It might have had a higher average price of $223.15, which could have limited the number of customers willing to purchase. Additionally, with only 11 sold products out of 25 product count and a relatively low video blogger count of 384, it might not have had enough exposure to maintain its previous growth levels.

Lesure Pet

Lesure Pet, on the other hand, showed an impressive growth of 71.9% in GMV qoq, reaching 79.55 million. With a sold count of 1.92 million and an average price of $41.34, it seems to have struck a good balance between affordability and product availability. The relatively high video blogger count of 708 might have also contributed to its increased exposure and subsequent growth.

Geoorood pet shop

Geoorood pet shop had a GMV of 77.65 million with a remarkable 92.92% growth qoq. With 1.49 million sold count and an average price of $52.15, it appears to have capitalized on a growing demand for its products. The 385 video blogger count might have played a role in promoting its products effectively.

Summary

In conclusion, the Pet Supplies market on TikTok U.S. in December was a dynamic landscape with stores experiencing varying degrees of success. Key factors influencing market performance include pricing, product availability, and the level of exposure through video bloggers. For industry practitioners, it would be advisable to focus on finding the right balance between price and quality to attract customers. Increasing product variety and collaborating with more video bloggers can also enhance brand visibility and drive sales. Understanding these trends and factors can help pet supply businesses thrive in the competitive TikTok U.S. market.