Introduction

The data presented here focuses on the Beauty & Personal Care category in the US market on TikTok for the month of December. The source of this data provides valuable insights into the performance of various stores within this category, which is of great significance to both consumers and the market as a whole. Consumers can get an idea of the popular stores and products, while the market can analyze trends and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Beauty & Personal Care category on TikTok US in December. The Gross Merchandise Volume GMV varies significantly from store to store. For example, wavytalk had a GMV of $704.96 million with an 11.54% Quarter-on-Quarter QoQ growth, while Tarte Cosmetics had a GMV of $698.67 million but a -47.72% QoQ decline. The sold count also differs, with American Seair Imports having a high sold count of 145,000, compared to some other stores with lower numbers.

Detailed Analysis

wavytalk

wavytalk had an impressive performance in December with a GMV of $704.96 million and an 11.54% QoQ growth. The store sold 189,500 items, with an average price of $37.20. The relatively high growth could be attributed to various factors such as effective marketing strategies on TikTok, appealing product offerings, or a growing customer base. Their product count of 48 and sold product count of 34 suggest that they might be focusing on a select range of popular products that are driving their sales.

Tarte Cosmetics

Tarte Cosmetics, on the other hand, faced a significant decline with a -47.72% QoQ decrease in GMV to $698.67 million. Despite selling 212,200 items, the decline could be due to increased competition, changes in consumer preferences, or possible issues with their marketing campaigns on TikTok. Their higher product count of 158 and sold product count of 95 indicate a wider range of products, but perhaps not all are resonating with the customers as effectively as before.

medicube

medicube had a GMV of $481.06 million with a -15.89% QoQ decline. They sold 97,200 items at an average price of $49.51. The decline might be related to factors like pricing, as their products are relatively more expensive compared to some competitors. Their product and sold product counts of 90 and 69 respectively suggest a decent range of offerings, but they may need to reevaluate their pricing or marketing to boost sales.

Summary

In conclusion, the Beauty & Personal Care market on TikTok US in December was a mixed bag of performances for the best-selling stores. Key factors influencing the market performance include marketing strategies, product pricing, and the ability to adapt to changing consumer preferences. For industry practitioners, it is crucial to closely monitor these factors. Stores with positive growth like wavytalk should continue to build on their successful strategies, while those facing declines like Tarte Cosmetics and medicube need to reevaluate and make necessary adjustments to their marketing, pricing, and product offerings to regain momentum in the highly competitive TikTok US Beauty & Personal Care market.