Introduction

The data presented here focuses on the womenswear & underwear category in the U.S. TikTok market for the month of December. The source of this data provides valuable insights into the performance of various stores within this niche. Understanding this data is crucial for both consumers looking for popular and reliable stores, as well as for market players aiming to gauge their competition and identify trends.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the womenswear & underwear category on TikTok U.S. in December show a diverse range. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, FeelinGirl LLC had a GMV of $271.66 million, while SHAPSHE had a GMV of $121.22 million. The growth trends also differ, with some stores experiencing growth like Edikted with an 84.66% GMV qoq Quarter over Quarter growth, while others like Hsia-Bras had a -34.68% decline. The average price of products also spans a wide range, from $20.52 at Bettlity to $49.03 at Comfrt.

Detailed Analysis

FeelinGirl LLC

FeelinGirl LLC had a GMV of $271.66 million in December but experienced a -24.22% decline in GMV qoq. They sold 13.02 million units with an average price of $20.86. The relatively high sold count could indicate a large customer base, but the decline in GMV might suggest issues such as increased competition or changes in consumer preferences. With 262 products in total and 174 sold products, it seems that not all of their offerings are equally popular.

YOZY

YOZY, on the other hand, had a GMV of $250.41 million with a 10.79% GMV qoq growth. They sold 11.88 million units at an average price of $21.07. The growth could be attributed to effective marketing strategies, new product launches that appealed to consumers, or an improvement in brand reputation. With 3513 products in total and 1770 sold products, they have a wide range of offerings, and a significant portion of them are selling well.

Hsia-Bras

Hsia-Bras had a GMV of $222.45 million with a -34.68% decline in GMV qoq. They sold 8.45 million units at an average price of $26.32. The decline could be due to factors like outdated product designs, failure to keep up with emerging trends, or increased competition from other bra brands. With only 89 products in total and 83 sold products, their product line might be relatively narrow compared to some competitors.

Comfrt

Comfrt had a GMV of $202.99 million with a 2.73% GMV qoq growth. They sold 4.14 million units at an average price of $49.03. The higher average price might suggest that they are targeting a more niche or higher-end market segment. The growth could be due to their focus on quality and comfort, which might be highly valued by their target customers. With only 16 products in total and 13 sold products, they seem to have a more focused product offering.

chicme

chicme had a GMV of $191.9 million with a 21.28% GMV qoq growth. They sold 8.44 million units at an average price of $22.74. The growth could be attributed to trendy designs, effective social media marketing on TikTok, or a combination of both. With 611 products in total and 399 sold products, they have a diverse product line with a good portion of it being popular among consumers.

Edikted

Edikted had a GMV of $176.5 million with an 84.66% GMV qoq growth. They sold 6.26 million units at an average price of $28.19. The remarkable growth could be due to a variety of factors such as innovative marketing campaigns, unique product offerings, or a sudden increase in brand awareness. With 2628 products in total and 1226 sold products, they have a large product portfolio, and a significant number of their products are contributing to their growth.

Pacsun

Pacsun had a GMV of $143.65 million with a -10.35% GMV qoq decline. They sold 3.9 million units at an average price of $36.85. The decline might be due to factors like changing fashion trends that they failed to adapt to quickly enough, or increased competition from other stores. With 2236 products in total and 370 sold products, they have a wide range of products, but not all of them are selling well.

SHAPSHE

SHAPSHE had a GMV of $121.22 million with a -22.15% GMV qoq decline. They sold 2.78 million units at an average price of $43.68. The decline could be due to reasons such as lack of innovation in product design, or not effectively reaching their target audience on TikTok. With 42 products in total and 20 sold products, their product line seems to be relatively limited.

shopshapellx

shopshapellx had a GMV of $120.58 million with a -24.48% GMV qoq decline. They sold 3.18 million units at an average price of $37.86. The decline might be due to factors like poor marketing strategies or inability to compete with other stores in terms of product quality or price. With 222 products in total and 135 sold products, they have a range of products, but a significant portion of them are not selling as well as expected.

Bettlity

Bettlity had a GMV of $118.6 million with a -6.29% GMV qoq decline. They sold 5.78 million units at an average price of $20.52. The decline could be due to factors like saturation in the market segment they target, or failure to differentiate their products from competitors. With 353 products in total and 199 sold products, they have a relatively wide product line, but not all of them are achieving high sales.

Summary

The womenswear & underwear market on TikTok U.S. in December was a dynamic one. Key factors influencing market performance include product design, marketing strategies, pricing, and the ability to adapt to changing consumer preferences. Stores that experienced growth, like Edikted and chicme, often had innovative marketing campaigns, trendy designs, or a focus on quality. On the other hand, stores with declines, such as FeelinGirl LLC and Hsia-Bras, might need to reevaluate their strategies, perhaps by updating their product lines, improving their marketing efforts, or adjusting their pricing. For industry practitioners, it is crucial to stay attuned to these trends and continuously adapt to remain competitive in this vibrant market.