Introduction

The data presented here focuses on the Pre-Owned category within the TikTok U.S. market for the month of December. The source of this data provides valuable insights into the performance of various stores operating in this niche. Understanding this data is crucial for both consumers looking for pre-owned items and market players aiming to gauge the market's pulse.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Pre-Owned category on TikTok U.S. in December show a wide range of values. For instance, plug - shop tech had a GMV Gross Merchandise Volume of 500,000, while Keevado Kicks had a GMV of 46,900. The growth trends also vary significantly. Some stores like ReunitedLuxury-preownedbagsxyz experienced a remarkable growth rate of 183.69% in GMV quarter-on-quarter qoq, while others like LAW DIVINE LUX had a significant decline of 76.86% qoq. The average price of products sold across these stores also differs, with ReunitedLuxury-preownedbagsxyz having an average price of $2008.75 and Wireless Source having an average price of $184.91.

Detailed Analysis

ReunitedLuxury-preownedbagsxyz

This store witnessed an impressive growth rate of 183.69% in GMV qoq, reaching a GMV of 221,000 in December. With 110 items sold, out of 703 product count, and an average price of $2008.75, it seems to have tapped into a niche market or perhaps had a successful marketing strategy on TikTok. The relatively high average price might indicate that they deal with high-quality or luxury pre-owned bags, which could be attracting customers willing to pay a premium.

plug - shop tech

Despite having a high GMV of 500,000, plug - shop tech experienced a decline of 56.47% qoq. With 1447 items sold, out of 37 product count, and an average price of $345.52, it's possible that market competition or changes in consumer preferences affected their sales negatively. Maybe new competitors offering similar pre-owned products at more attractive prices or with better marketing on TikTok emerged during December.

Keevado Kicks

Keevado Kicks had an astonishing growth rate of 50828.26% in GMV qoq, reaching a GMV of 46,900. However, it only sold 315 items, out of 28 product count, with an average price of $148.74. This extreme growth could be due to a viral TikTok campaign or perhaps they introduced a new line of pre-owned kicks that caught the attention of a large number of users. The relatively low average price might also have contributed to higher sales volume as it could be more accessible to a wider range of consumers.

Summary

The Pre-Owned market on TikTok U.S. in December was a dynamic landscape with stores experiencing diverse performance levels. Key factors influencing the market performance include pricing strategies, the ability to adapt to changing consumer preferences, and the effectiveness of marketing on TikTok. For industry practitioners, it's essential to closely monitor these factors. Stores that can offer unique products at competitive prices and effectively promote themselves on TikTok are likely to succeed. Additionally, keeping an eye on emerging trends and competitors' actions can help in making informed business decisions to stay ahead in this competitive pre-owned market.