Introduction

The data presented here focuses on the collectibles category within the TikTok U.S. market for the month of December. The source of this data is Gloda, which provides valuable insights into the performance of various stores dealing with collectibles. Understanding this data is crucial for both consumers who are interested in collectibles and the market players aiming to optimize their strategies in this niche.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance metrics among the best-selling collectibles stores on TikTok U.S. in December. In terms of Gross Merchandise Volume GMV, we see significant variations. For instance, Calipokehouse had a GMV of $151.35 million with a remarkable 213.08% Quarter-on-Quarter QoQ growth. On the other hand, some stores like The Ballers Bank experienced a decline of 53.39% in GMV, with a value of $64.11 million. The sold count also varies widely, from a high of 21,500 at Calipokehouse to a relatively low 2,389 at The Ballers Bank. The average price of products across these stores ranges from $43.25 at TheDormDudes to $268.38 at The Ballers Bank, indicating a diverse price spectrum within the collectibles market on TikTok U.S.

Detailed Analysis

Calipokehouse

Calipokehouse stands out with its high GMV of $151.35 million and an astonishing 213.08% QoQ growth. With a sold count of 21,500 and an average price of $70.48, it seems to have struck a chord with TikTok U.S. consumers in December. The relatively high sold count could imply a strong consumer demand for the collectibles it offers. The store's success might be attributed to factors such as effective marketing on TikTok, a wide range of appealing collectibles, or perhaps competitive pricing strategies that make its products attractive to a large number of buyers.

The Ballers Bank

In contrast, The Ballers Bank faced a significant decline in GMV, dropping by 53.39% to $64.11 million. Its sold count was only 2,389, and the average price of its products was a relatively high $268.38. The high price point could potentially be a factor contributing to the lower sales volume. It's possible that the collectibles offered by The Ballers Bank are more niche or targeted towards a specific segment of collectors who are less numerous compared to the broader consumer base attracted by stores like Calipokehouse. Additionally, changes in marketing strategies or competition from other stores could also have impacted its performance negatively.

BurtonBreaks

BurtonBreaks had a GMV of $62.74 million with a 105.02% QoQ growth. With a sold count of 3,578 and an average price of $175.36, it shows a different growth trajectory compared to the other stores. The growth could be due to new product launches, improved marketing campaigns on TikTok, or enhanced customer engagement strategies. Its average price is higher than some stores but lower than others, suggesting a balance between product value and affordability that might have appealed to a particular set of collectors.

Summary

Overall, the collectibles market on TikTok U.S. in December was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance include pricing, the range and appeal of collectibles offered, and the effectiveness of marketing on TikTok. For industry practitioners, it's essential to carefully analyze these factors. Stores with high growth rates like Calipokehouse and BurtonBreaks can serve as examples of successful strategies, such as leveraging TikTok's platform for effective marketing and offering a diverse range of products at competitive prices. On the other hand, stores facing declines like The Ballers Bank may need to reevaluate their pricing, product offerings, and marketing approaches to regain their market share and drive growth in the highly competitive collectibles market on TikTok U.S.