Introduction

The data presented here focuses on the eyewear category within the TikTok US market during the month of December. The source of this data is Gloda, which provides valuable insights into the performance of various eyewear products. Understanding this data is crucial for both consumers, who can stay updated on popular trends, and the market players, who can strategize their business operations accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of eyewear products with varying sales figures, growth trends, and price ranges. From anti-blue light glasses to trendy sunglasses, each product type has its own story to tell in terms of market performance during December.

Detailed Analysis

Simple Anti-blue Light Square Frame Eyeglasses: This product had a sold count of 6545, with a GMV Gross Merchandise Volume of 16.93万 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 335.21%. Its popularity could be attributed to the increasing awareness of eye protection, especially with the extensive use of digital devices. It caters to both men and women and is suitable for various occasions like work and daily use, making it a versatile choice for consumers.

Unisex Simple Style Leopard/Clear/Solid Color Eyeglasses Set: With 4718 units sold and a GMV of 4.44万, and a GMV QoQ growth rate of 151.92%, these eyeglasses are trendy and suitable for everyday outdoor activities. The leopard and various color options likely attract consumers looking for a stylish yet practical eyewear option.

Summer Geometric Frame Sunglasses: Sold 3750 times, with a GMV of 2.63万 and a GMV QoQ growth rate of 106.24%. These sunglasses are positioned as new back-to-school and travel accessories, appealing to those who need lightweight and durable sun protection during outdoor activities, especially in the summer.

Unisex Fashionable All-match Tinted Lens Aviator Sunglasses: Having a sold count of 1449 and a GMV of 1.02万 with a GMV QoQ growth rate of 89.69%, these 2024 summer vintage trendy glasses are a hit among those who love fashionable sunglasses for outdoor activities. The aviator style remains a classic and popular choice.

Cute Sunglasses Protective Case for Women: Although it's a protective case rather than eyewear itself, it still shows significant performance with 1017 units sold, a GMV of 1400.9, and a GMV QoQ growth rate of 73.25%. The plain artificial leather design and creative look make it an attractive accessory for women's sunglasses.

CHROME HEART Blue Light Glasses: Sold 5402 times, with a GMV of 4.33万 and a GMV QoQ growth rate of 61.88%. These unisex lightweight anti-dust eyeglasses are not only functional but also stylish, making them a great choice for various occasions like work, travel, and daily wear. The brand name might also contribute to its popularity.

Women's Vintage Oval Frame Sunglasses: With 2011 units sold, a GMV of 1.77万 and a GMV QoQ growth rate of 59.18%, these trendy casual sunglasses are perfect for everyday summer beach vacation use. The vintage oval frame gives them a classic yet fashionable look.

Semi-rimless Blue Light Lightweight Eyeglasses: Sold 618 times, with a GMV of 1.38万 and a GMV QoQ growth rate of 56.01%. These glasses are designed for men and women's everyday back-to-school use, offering luxury and comfort with their flat frame and clear glass design.

Trendy Leopard Pattern Frame Eyeglasses: Having a sold count of 3435 and a GMV of 1.6万 with a GMV QoQ growth rate of 53.8%, these fashionable blue light blocking glasses are suitable for work and daily clothing decor, making them a popular choice among students and working professionals.

Bella Coffee - Tangle Free Aviator Sunglasses: Sold 832 times, with a GMV of 4.03万 and a GMV QoQ growth rate of 46.56%. The unique selling point of being tangle-free might attract consumers who are tired of dealing with tangled sunglasses straps.

Summary

The eyewear industry on TikTok US in December showed a vibrant picture with various products experiencing significant growth. Key factors influencing the market performance include product functionality such as anti-blue light features, style trendy frames and designs, and marketing as a suitable accessory for different occasions like work, school, vacations. For industry practitioners, it is recommended to focus on these aspects. Continuing to innovate in terms of design and functionality while effectively marketing the products as versatile accessories for different lifestyles can help maintain and enhance market share. Additionally, leveraging the power of TikTok as a marketing platform to showcase the products' features and styles can further boost sales and brand awareness.