Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market in December. This chart data regarding Electrical Equipment & Supplies is of significant importance as it provides valuable insights into consumer preferences and market dynamics within this specific category. It allows both consumers to stay informed about popular products and industry practitioners to gauge the performance of different items in the market.

Analysis and Conclusions

Data Overview

The chart data for Electrical Equipment & Supplies in December on TikTok U.S. showcases a diverse range of sales figures, growth trends, and price ranges. There are products with varying levels of success in terms of the number of units sold. For instance, the "Fall 17 In 1 Surge Protector Power Strip" had a sold count of 4026, while the "Rhinestone Decorative Light Switch Cover" had a sold count of 542. The growth rates also vary significantly, with some products like the "Fall 17 In 1 Surge Protector Power Strip" showing a remarkable GMV QoQ growth of 158.86%, while others like the "129 Circuit Breaker Box Labels" had a relatively modest growth of 5.1%.

Detailed Analysis

Surge Protectors and Power Strips

Products such as the "Fall 17 In 1 Surge Protector Power Strip, Wall Mounted Desktop Charging Station With 11 AC Outlets, USB & Type-C Ports" and the "17 in 1 Surge Protector Power Strip, 1 Count Flat Plug Power Strip with 6 USB Ports" have shown strong sales performance. The former had a sold count of 4026 and a significant GMV QoQ growth of 158.86%. The latter also had a decent sold count of 1983 and a growth rate of 4.02%. The popularity of these surge protectors and power strips can be attributed to their multiple outlets and charging ports, which are highly convenient for users in various settings like home, office, and travel. They offer the ability to charge multiple devices simultaneously, meeting the increasing demand for device charging in today's digital age.

Wall Chargers and Adapter

The "Wall Charger, Surge Protector, 6 Outlet Extender with 4 USB2U2C Charging Ports 3-Sided Power Strip Multi Plug Adapter Spaced for Home Travel Office" had a sold count of 4278 and a GMV QoQ growth of 106.3%. This indicates a strong market presence. Its design with multiple outlets and USB ports makes it a practical choice for users who need to charge multiple devices in different locations. The convenience it offers in terms of being able to handle various types of plugs and charge multiple devices at once is likely a key factor contributing to its success.

Power Boards and Inverters

The "2500W USB C Port Power Board Tower, Surge Protector with 12 AC Sockets & 5 USB Charging Ports & 10ft Extension Cable" had a sold count of 1465 and a GMV QoQ growth of 91.32%. This power board's high wattage and numerous charging options make it suitable for use in larger settings like home offices or dormitories where multiple devices need to be powered and charged. The "200W Power Inverter for Milwaukee M18 Battery" also had a decent performance with a sold count of 945 and a GMV QoQ growth of 65.04%. Its ability to convert DC to AC power and provide charging options for different types of devices makes it a useful accessory for those who use Milwaukee M18 batteries.

Decorative Electrical Items

The "Rhinestone Decorative Light Switch Cover, Shiny Crystal Sparkle Wall Plate Cover" had a sold count of 542 and a GMV QoQ growth of 16.33%. While its sales and growth are not as high as some of the other electrical equipment, it still shows that there is a market for decorative electrical items. These types of products are likely to be purchased for home decor purposes, adding a touch of sparkle and elegance to rooms. The relatively lower growth rate could be due to their more niche market compared to the more utilitarian electrical products.

Summary

Overall, the Electrical Equipment & Supplies industry on TikTok U.S. in December exhibited a diverse range of performance levels among different products. Key factors influencing market performance include the functionality and convenience offered by products such as multiple charging ports and outlets, as well as the ability to meet specific power conversion needs. For industry practitioners, it would be advisable to focus on product features that enhance convenience and usability, like adding more charging options and ensuring compatibility with a wide range of devices. Additionally, for decorative electrical items, targeting the home decor market more effectively through marketing strategies that highlight their aesthetic appeal could potentially boost sales.