Introduction

The data presented here focuses on the outerwear category in the U.S. market on TikTok during the month of December. The source of this data provides valuable insights into the performance of various stores selling outerwear, which is significant for both consumers looking for trendy outerwear options and the market as a whole to understand the trends and competition.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures among the best-selling outerwear stores on TikTok in December. Some stores like Bronco Western Supply Co. had relatively high sales with 190.08 units sold, while others such as Baddienbeautiful and several others had zero sales. The growth trends also vary, with most stores showing a 0% growth rate, except for Baddienbeautiful which had a -100% growth rate indicating a significant decline from previous periods assuming there was some activity before December. The price ranges also differ, from as high as $109.99 for De Rancho to as low as $0 for multiple stores with no sales.

Detailed Analysis

Bronco Western Supply Co.

Bronco Western Supply Co. emerged as a top performer in December with 190.08 units sold. With a 0% growth rate, it seems to have maintained a steady level of sales. The average price per unit was $63.36, and it contributed 41.49% to the overall sales volume in the outerwear category among these best-selling stores. This could be attributed to its brand reputation, the quality of its outerwear products, or effective marketing strategies on TikTok that attracted a significant number of customers.

De Rancho

De Rancho sold 109.99 units in December with a 0% growth rate as well. Its average price per unit was $109.99, which is relatively high compared to some other stores. Despite the higher price, it managed to achieve a good sales volume, accounting for 24.01% of the total sales in this category. This might suggest that it caters to a niche market segment that values high-quality outerwear and is willing to pay a premium price. Its marketing on TikTok could also be targeting this specific group of consumers effectively.

Urban Nomad Boutique

Urban Nomad Boutique sold 76.62 units in December with a 0% growth rate. The average price per unit was $76.62, and it contributed 16.72% to the overall sales. It likely has a unique product offering or a distinct brand image that appealed to TikTok users during December, helping it to secure a decent share of the outerwear market on the platform.

Baddienbeautiful

Baddienbeautiful had a rather dismal performance in December with 0 sales and a -100% growth rate. This could be due to various reasons such as poor product quality, ineffective marketing, or strong competition from other stores. It might need to reevaluate its strategies, improve its product offerings, and enhance its marketing efforts on TikTok to regain some market share.

Summary

The outerwear market on TikTok in the U.S. during December shows a clear divide between successful and struggling stores. Key factors influencing market performance include brand reputation, product quality, pricing, and effective marketing on TikTok. For industry practitioners, it is crucial to focus on these aspects. Stores with good sales figures like Bronco Western Supply Co. and De Rancho can continue to build on their success by maintaining product quality and enhancing their marketing reach. On the other hand, stores with poor performance like Baddienbeautiful need to make significant changes to their business strategies to stay competitive in this dynamic market.