Skincare Market Insights on TikTok US in December
Skincare TikTok US December Market Trends
2025-01-27 10:52:32 released 66
Introduction
The data presented here focuses on the skincare category's best-selling stores on TikTok US during the month of December. The source of this data provides valuable insights into the market dynamics, consumer preferences, and the performance of various stores within the skincare niche on this popular social media platform. Understanding this data is crucial for both consumers who are looking for reliable skincare products and for market practitioners aiming to optimize their strategies.Analysis and Conclusions
Data Overview
The data reveals a wide range of performance among the skincare best-selling stores on TikTok US in December. Sales figures vary significantly, from medicube with 422.5 million in sales to e.l.f. Cosmetics with 54.09 million. Growth trends also differ, with some stores experiencing significant growth like e.l.f. Cosmetics with a 54.52% increase, while others faced declines such as The Ordinary Store with a -42.92% drop. Price ranges are diverse too, with products in stores like Gopure having an average price of $66.38, while e.l.f. Cosmetics has an average price of $8.67.Detailed Analysis
medicube
Medicube had a sales figure of 422.5 million in December but faced a -13.85% decline. It had 9.15 million interactions, with 77 positive reviews, 60 neutral reviews, and 7138 negative reviews. The average price of its products was $46.17. The decline could potentially be due to increased competition in the skincare market on TikTok US during December or changes in consumer preferences towards other brands or product features.Anua Store US
Anua Store US had sales of 253.33 million with a 2.19% growth. It had 5.14 million interactions, 47 positive reviews, 39 neutral reviews, and 2496 negative reviews. With an average product price of $49.28, its growth might be attributed to effective marketing strategies on TikTok, appealing to the target audience with its unique skincare offerings.WNP SKINCARE
WNP SKINCARE achieved 250.39 million in sales with an 11.59% growth. It had 5.23 million interactions, 24 positive reviews, 15 neutral reviews, and 3438 negative reviews. The average price of $47.85 might have been a factor in its success, along with its product quality and marketing efforts on TikTok.The Ordinary Store
The Ordinary Store had 179.62 million in sales but a significant -42.92% decline. It had 13.83 million interactions, 108 positive reviews, 90 neutral reviews, and 1527 negative reviews. The relatively low average price of $12.99 might not have been enough to counteract other factors that led to the decline, such as competition or changes in consumer perception.Cocomint Beauty
Cocomint Beauty had sales of 98.52 million with a 2.59% growth. It had 4.17 million interactions, 215 positive reviews, 146 neutral reviews, and 1096 negative reviews. The average price of $23.62 might have contributed to its steady performance, along with its brand image and product variety.VGO-beauty
VGO-beauty had 82.15 million in sales with a -22.39% decline. It had 1.79 million interactions, 47 positive reviews, 39 neutral reviews, and 1208 negative reviews. The average price of $45.87 might not have been the most competitive, and other factors like marketing strategies could have affected its performance negatively.FrenchPharmacy
FrenchPharmacy had 79.54 million in sales with a -14.4% decline. It had 2.57 million interactions, 29 positive reviews, 26 neutral reviews, and 328 negative reviews. The average price of $30.94 might have played a role in its performance, along with possible issues in marketing or product positioning on TikTok.Gopure
Gopure had 73.53 million in sales with a -47.02% decline. It had 1.11 million interactions, 68 positive reviews, 43 neutral reviews, and 1561 negative reviews. The relatively high average price of $66.38 might have been a deterrent for some consumers, along with other factors like competition from more affordable brands.Peter Thomas Roth Labs
Peter Thomas Roth Labs had 58.45 million in sales with a -42.1% decline. It had 1.53 million interactions, 62 positive reviews, 44 neutral reviews, and 1271 negative reviews. The average price of $38.28 might not have been the optimal price point considering the market competition and consumer preferences on TikTok.e.l.f. Cosmetics
e.l.f. Cosmetics had an impressive 54.09 million in sales with a 54.52% growth. It had 6.24 million interactions, 69 positive reviews, 47 neutral reviews, and 917 negative reviews. The low average price of $8.67 might have been a major factor in its success, along with its effective marketing campaigns and product appeal on TikTok.Summary
Overall, the skincare market on TikTok US in December was highly competitive and diverse. Key factors influencing market performance included product price, marketing strategies, and consumer preferences. Stores that offered competitive prices, effective marketing on TikTok, and products that aligned with consumer preferences tended to perform better. For industry practitioners, it is recommended to closely monitor consumer trends, optimize pricing strategies, and invest in effective marketing campaigns on TikTok to stay competitive in this dynamic market.More recommendations
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