TikTok U.S. Makeup Market Insights: December's Best-selling Stores
Makeup TikTok U.S. Market December
2025-01-27 10:52:32 released 122
Introduction
The data presented here focuses on the makeup category within the TikTok U.S. market for the month of December. The source of this data provides valuable insights into the performance of various makeup stores, which is significant for both consumers looking for popular and reliable makeup sources and the market as a whole to understand the trends and competition.Analysis and Conclusions
Data Overview
The chart data showcases a diverse range of performance among the best-selling makeup stores in December. Sales figures vary widely, from stores with over 6 million in sales like Tarte Cosmetics to those with just over 700,000 like Juvia’s Place. Growth trends are also quite different, with some stores experiencing significant growth such as MAANGE Beauty Tool with a 99.55% growth rate, while others like Tarte Cosmetics had a decline of -47.72%. Price ranges also differ, with products in stores like Anastasia Beverly Hills having an average price of $35.20, while in SACHEU Beauty, it's $11.89.Detailed Analysis
Tarte Cosmetics
Tarte Cosmetics had a sales figure of 698.67 million in December but faced a significant decline of -47.72%. With an average price of $32.92 per product and a relatively high number of transactions 21.22 million, the decline could potentially be due to increased competition, changes in consumer preferences, or perhaps issues with marketing strategies. The store had 157 products listed, 95 of which were best-sellers, and a total of 4548 reviews. The 14.67% review rate might indicate that while there is still a significant customer base, something is causing a dip in sales.SACHEU Beauty
In contrast, SACHEU Beauty had a sales growth of 56.14% with 186.62 million in sales. With an average price of $11.89 and 15.7 million transactions, it seems to be attracting customers with its more affordable pricing. Having only 4 products listed, 4 of which were best-sellers, and 1518 reviews with a 3.92% review rate, it shows that it's making an impact with a focused product range.KimChi Chic Beauty
KimChi Chic Beauty had an impressive growth rate of 80.15% with sales of 184.27 million. With an average price of $15.44 and 11.93 million transactions, it's likely that its product offerings and marketing are appealing to a growing customer base. Having 120 products listed, 92 of which were best-sellers, and 1393 reviews with a 3.87% review rate, it's clear that it's on an upward trend.MAANGE Beauty Tool
MAANGE Beauty Tool had a remarkable growth of 99.55% with sales of 157.14 million. With an average price of $16.58 and 9.48 million transactions, it's possible that it's filling a niche in the market or has had particularly effective marketing. Having 430 products listed, 265 of which were best-sellers, and 1581 reviews with a 3.3% review rate, it's emerging as a strong player.ONE SIZE BEAUTY
ONE SIZE BEAUTY had a decline of -13.85% with sales of 115.02 million. With an average price of $33.28 and 3.46 million transactions, the higher price point might be a factor contributing to the decline, along with possible competition from other brands. Having 57 products listed, 47 of which were best-sellers, and 1578 reviews with a 2.42% review rate, it may need to reevaluate its strategy.uCoolMe Lashes
uCoolMe Lashes had a decline of -10.68% with sales of 107.06 million. With an average price of $25.09 and 4.27 million transactions, it could be facing challenges such as changing consumer preferences for lashes or increased competition. Having 38 products listed, 38 of which were best-sellers, and 975 reviews with a 2.25% review rate, it needs to find ways to boost sales.Wonderskin Beauty
Wonderskin Beauty had a significant decline of -41.49% with sales of 85.97 million. With an average price of $20.12 and 4.27 million transactions, it's unclear what exactly is causing the decline, but it could be related to product quality, marketing, or competition. Having 24 products listed, 19 of which were best-sellers, and 1091 reviews with a 1.81% review rate, it requires attention to reverse the trend.Anastasia Beverly Hills
Anastasia Beverly Hills had a decline of -45.32% with sales of 82.25 million. With an average price of $35.20 and 2.34 million transactions, the high price point and possible saturation in the market could be factors. Having 203 products listed, 123 of which were best-sellers, and 1730 reviews with a 1.73% review rate, it needs to innovate to regain momentum.LYS Beauty
LYS Beauty had a growth of 3.23% with sales of 79.91 million. With an average price of $18.46 and 4.33 million transactions, it's maintaining a steady growth, perhaps due to its consistent product quality and marketing efforts. Having 47 products listed, 41 of which were best-sellers, and 1066 reviews with a 1.68% review rate, it should continue to build on its success.Juvia’s Place
Juvia’s Place had an astonishing growth of 271.32% with sales of 72.58 million. With an average price of $10.32 and 7.04 million transactions, it's clearly doing something right with its product offerings and marketing. Having 54 products listed, 54 of which were best-sellers, and 625 reviews with a 1.52% review rate, it's a brand to watch in the future.Summary
The makeup market on TikTok U.S. in December was highly competitive and diverse. Key factors influencing market performance include pricing, product quality, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it's crucial to closely monitor these factors. Stores with declining sales should consider reevaluating their pricing, improving product quality, or enhancing their marketing efforts. Those with growth should continue to build on their success by maintaining product quality and exploring new marketing channels. Overall, understanding the trends and performance of different stores can help in making informed decisions in this dynamic makeup market.More recommendations
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