Introduction

The data presented here is sourced from TikTok U.S. for the month of December. This chart data is of great significance as it provides valuable insights into the preferences and purchasing behaviors of consumers in the Lights & Lighting category. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Lights & Lighting category on TikTok U.S. in December reveals a diverse range of products with varying sales figures, growth trends, and price ranges. There are products that have witnessed remarkable growth in terms of both sold count and GMV Gross Merchandise Volume.

Detailed Analysis

2-in-1 Strong Flashlight Power Bank

The 2-in-1 Strong Flashlight Power Bank had a sold count of 4873 and a GMV growth rate GMV qoq of 565.76%. This flashlight's features like being rechargeable, having a digital display of power, and being X4 waterproof along with adjustable brightness likely contributed to its popularity. It caters to various outdoor and emergency needs such as camping, fishing, and night security, making it a versatile choice for consumers.

Chicken Design Desktop Decorative Light

The Chicken Design Desktop Decorative Light had a sold count of 7067 and a GMV qoq of 380.44%. Its cute resin animal design makes it an attractive option for home and office decor. The creative aspect of this light likely appeals to consumers looking to add a unique touch to their work or living spaces.

Sister Love Heart Shaped Gift Light

The Sister Love Heart Shaped Gift Light had a sold count of 2111 and a GMV qoq of 253.42%. Being a 3d projector night light and a suitable birthday or summer gift for sisters, it targets a specific niche market. The emotional aspect of being a gift for a loved one might have driven its sales growth.

Fall RGB Corner Floor Lamp

The Fall RGB Corner Floor Lamp had a sold count of 2739 and a GMV qoq of 238.16%. With features like USB powered color changing LED light with music sync and remote control, it offers a modern mood lighting experience. Ideal for office and bedroom settings, it provides a funky and cool aesthetic that is in demand among consumers.

Selfie Light with 3 Light Modes

The Selfie Light with 3 Light Modes had a sold count of 5588 and a GMV qoq of 232.12%. As a rechargeable selfie light for various devices like phone cameras, iPads, and laptops, it caters to the needs of those who create content on TikTok or other platforms. The convenience of having different light modes for makeup and video shooting makes it a handy gadget.

Super Bro Question block light

The Super Bro Question block light had a sold count of 7548 and a GMV qoq of 211.34%. With original gaming sound effects and being a boy's favorite gift, especially during the holiday season like Christmas, it targets the gaming and gift market. The unique design and sound effects likely attract young consumers.

MAOYUE Candle Warmer Lamp

The MAOYUE Candle Warmer Lamp had a sold count of 2243 and a GMV qoq of 197.34%. With timer and dimming functions for scented candles and equipped with 2 * 50W bulbs, it offers a convenient way to enjoy scented candles without burning them. This appeals to those who want to create a pleasant home decor atmosphere.

Astronaut Galaxy Star Projector Starry Night Light

The Astronaut Galaxy Star Projector Starry Night Light had a sold count of 2492 and a GMV qoq of 176.26%. With 8 modes, remote control, and 360° adjustable features, it makes for an aesthetic addition to bedroom decor. It is a popular gift option for both kids and adults, appealing to those who love starry night aesthetics.

Govee Star Light Projector Aurora

The Govee Star Light Projector Aurora had a sold count of 2845 and a GMV qoq of 164.55%. Its aurora-like projection likely attracts consumers looking for a beautiful and immersive lighting experience in their rooms, making it a popular choice for bedroom decor.

USB Powered Party LED Lights

The USB Powered Party LED Lights had a sold count of 3448 and a GMV qoq of 160.04%. With features like remote control, strobe stage lamp functionality, and being suitable for parties, holiday events, and live shows, it provides a cozy and exciting lighting option for various occasions. It also serves as a great house accessory for transforming a room's atmosphere.

Summary

The Lights & Lighting industry on TikTok U.S. in December exhibited a vibrant picture. Key factors influencing the market performance include product features that cater to specific needs like outdoor activities, decor, gifting, aesthetic appeal, and convenience. For industry practitioners, it is recommended to focus on enhancing product features, targeting niche markets, and leveraging the power of social media marketing on platforms like TikTok to further boost sales and brand awareness.