In July 2025, TikTok Shop's Thailand pet market once again signaled strong growth. According to the latest statistics from the Gloda platform, overall pet sales exceeded 4.356 million units this month, an 18.06% month-over-month increase. This not only sets a new record for the year, but also indicates that the market is shifting from low-frequency consumption categories to high-frequency, essential needs.

During this period of growth, livestream transaction volume surged by 42.58%, far exceeding the performance of video, demonstrating that content delivery is rapidly shifting toward high-conversion opportunities. At the sub-category level, cat and dog food, toilet cleaning products, and aquarium supplies have emerged as the top sellers, stable growth areas, and dark horse categories, respectively, providing clear guidance for businesses at different stages.

So, what structural opportunities lie behind this surge in the pet category? Which sectors can truly achieve both profit and growth? This article, drawing on comprehensive data from the Gloda platform, analyzes the industry trends, price range layout, sub-category explosion points, and competitive strategies.

Overall Industry Trends: Sales Volume and Sales Value Soar, with Livestreaming Becoming the New Core of Conversion

Data shows that in July, the pet food sector achieved total sales of 851 million baht, a 38.78% month-over-month increase, while the average customer spending per customer climbed to 195.4 baht, a 17.54% year-over-year increase. This upward trend in both volume and value demonstrates that the category is not only maintaining user engagement but also undergoing product structure upgrades.

Even more noteworthy is the shift in content formats. While the number of videos decreased by 27.85% month-over-month, the number of livestreams bucked the trend and increased by 42.58%, driving the majority of transaction volume. This trend demonstrates that content efficiency is outpacing content density, especially in a sector with emotional resonance like the pet food sector, where the authenticity and contextual presentation of livestreams are more effective in stimulating purchases.

For example, Sweet Roastery, a small shop specializing in "low-priced pet food with livestream reviews," generated 127 million baht in sales with just 17 SKUs, with an average unit price of 4,118 baht and a market share of 13.41%. This demonstrates that the proper combination of high customer orders and content delivery can still capture significant market share.

Price Range Analysis: Starting in the low 100s, the mid-to-high price range represents the primary profit zone.

Although the price range <100 still accounts for the majority of sales (2.26 million units), its sales revenue was only 104 million baht, and the number of active items was relatively dispersed, indicating that this range primarily consists of "entry-level" and "trial" products, suitable for novice sellers to test the waters.

In contrast, while the 200-1000 price range may not boast the same sales volume as the lower price range, it enjoys a clear advantage in terms of sales and content activity. For example, the 200-400 price range achieved sales of 219 million baht, with a high average SKU turnover rate and a vibrant influencer base. This demonstrates that this price range offers both conversion and profit potential on content-driven e-commerce platforms. On the best-selling list, brands like Boqi Factory and Pramy sell wet food and canned nutritious pet food in the 200-400 TWD price range. By leveraging a "low-cost food trial combined with major promotions" strategy, they frequently generate short-term traffic during livestreams, achieving high conversion rates. Pramy Carnivore, in particular, saw over 1,200 livestreams in July, generating sales exceeding 5.522 million THB, making it a prime example of this price range.

Subcategory Trends: Cat and Dog Food Dominates, While Niche Categories Quietly Rise

Looking at the subcategory distribution, "Cat and Dog Food" remains a core category, holding a 60.83% market share and generating a whopping 20.261 million THB in livestream sales. This category exemplifies the "repeat purchase" and high adaptability to livestreaming. The stability of this category makes it well-suited for long-term core product development. However, it's worth noting that several "small-volume, high-growth" categories are rapidly gaining momentum:

● Aquarium Supplies: Sales increased by 69.12% month-over-month. Although total sales were only 308,000 units, the significant growth and livestream response rate demonstrate the increasing activity among aquarium enthusiasts. This is a good opportunity for brands that are building a "high-order-per-unit + niche" model.

● Reptile Supplies: Although sales of a single product were only 6,354 units, month-over-month growth reached 68.72%. For sellers with professional content development capabilities, vertical categories offer significant potential for breakthrough growth.

● Practical categories such as cat and dog accessories and toiletry products also maintained growth between 20% and 40%, making them suitable for building bundles and increasing associated orders.

These data indicate that while the pet market is growing, it's not a one-size-fits-all approach. Refined product selection and category analysis have become key to profitability.

Market Competition: Top stores experienced impressive growth, but "explosive content + operational cadence" were key.

The most notable item on the July list was the surge in sales for the top store, Sweet Roastery, to 127 million baht, a significant month-over-month increase. Despite its extremely high average price, it successfully capitalized on a niche market by leveraging precise SKUs, a robust operational cadence, and frequent livestreaming.

Among the top ten smaller stores, such as City Pets and Chern9petshop, they leveraged low-priced SKUs to increase sales in bulk, leveraging influencer marketing and livestreaming to gain market share, demonstrating the opportunities for mid-tier sellers.

More importantly, the best-selling product list also reveals patterns in "explosive content." For example:

● The top three products are all in the essential "cat food + wet wipes + pet cage" category, and boast strong content support (over 100 influencers, videos, and livestreams).

● Brands like Pramy and Boqi prioritize a "livestream-intensive sales" strategy, with individual product livestreams exceeding average frequency, a model for promoting new and explosive products.

This also proves that the true determinant of competitiveness isn't "what you sell," but "how you sell it."

Trend Summary: Future Product Selection and Operational Recommendations

1. Increased Priority for Livestreaming: With rising video traffic costs, livestreaming is becoming a high-ROI market, and we recommend shifting content budgets toward livestreaming.

2. Focus on the mid-price range of ¥200–¥400: This offers profit margins and strong influencer support, making it suitable for building a brand's initial product pipeline.

3. Early positioning in niche categories: Categories like aquariums and reptiles are less competitive, facilitating differentiated approaches.

4. Coordinating operational cadence with content is key: Seizing the right timeline for new product releases, collaborating with influencers to drive volume, and selecting blockbuster products are effective ways to break through traffic barriers.

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