Why price range focus and creator-led positioning are critical in a contracting market. In April 2025, TikTok Shop’s electronics and mobile accessories category experienced a visible cooling-off. GMV dropped 13.03% and unit sales fell 11.77%, signaling the end of Q1’s post-holiday rebound. However, content creation surged, with videos up 39.22% and LIVE sessions growing nearly 19%. This divergence indicates a fundamental shift: platform traffic remains, but conversion is harder—unless value is clearly shown.

Here’s how smart sellers should adjust pricing, content, and product strategy for May.

1. Market Contraction: Traffic Exists, But Sales Are Down

Gloda data shows:

● GMV: $45.2M (↓13.03%)

● Units sold: 2.6M (↓11.77%)

● AOV: $17.2 (↓1.43%)

● Products: 33.4K (↑11.28%)

● Videos: 31.9K (↑39.22%)

● LIVE sessions: 7.2K (↑18.96%)

The message? Content is growing fast, but sales aren’t keeping pace. Many sellers are pushing new SKUs and media volume, but not enough are communicating clear value propositions to justify pricing.

🔍 Seller Tip: Don't scale media for low-performing SKUs. Focus on fewer, stronger offers with clearer positioning, especially within the $10–$30 band where most conversion still occurs.

2. $20–$50 Price Band: Less Volume, More Value

Price band performance in April:

● <$10: 1.1M units, $7.4M GMV

● $10–$20: 908K units, $12.1M GMV

● $20–$50: 477K units, $14.8M GMV (GMV leader despite lower volume)

While <$10 SKUs dominate unit sales, the $20–$50 tier is where sellers win margin. Products like high-quality mounts, wireless headphones, and smart accessories led the top-performing list.

🔧 Seller Tip: Use April’s top GMV products (e.g. Miniso X15Pro, 3MP 2K Window Camera) as reference points. These aren’t the cheapest, but offer clear value differentiation in video. May is the time to trim low-AOV SKUs and push bundles or “premium-lite” upgrades with strong visual features.

3. Creator Content Drives Value—But Only with a Hook

Video content rose +39.22%, but GMV declined. Why? Many creators are posting, but few are converting. Top sellers like the Miniso X15Pro and magnetic phone holders saw the most success with:

● Fast demo videos (under 20 seconds)

● Direct use-case storytelling (“gym bag essential”, “car setup must-have”)

● Duets or reactions with visual performance tests

📌 Seller Tip: For electronics, prioritize creators who can show function quickly and visually. Avoid overproduced content—real hands-on demos outperform stylized ads on TikTok.

Also: 4 out of the top 5 bestsellers relied heavily on LIVE activation or multi-angle explainer videos. Consider blending short-form with weekly LIVE hooks to build both urgency and credibility.

4. What Sellers Should Do in May

The electronics category is in its “mid-market squeeze” stage: price wars below $10, and resistance above $50. Sellers should:

● Focus on the $15–$40 price zone for scalable revenue

● Pair key SKUs with repeatable video formats (unboxing + usage POV)

● Refresh content hooks weekly to sustain conversion

● Bundle bestsellers with low-cost add-ons to protect AOV

Most importantly, use Gloda’s weekly product movement tracker to monitor SKU-level velocity and price band saturation. In a crowded market, timing and message clarity beat mass coverage.

📊 Want more TikTok Shop electronics insights like this?

Explore the full dataset in the latest A Professional TikTok Analytics Tool or search “TikTok Market Guide” to access top-selling SKUs, category strategies, and content performance trends—before they peak.